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Paid Search Specialist

2 months ago

Vancouver, United States GN Group Full time
Why work for Audigy?

Everyone who works at Audigy has a direct impact on the company and the people we work with. Our mission is to help our clients and their employees achieve their personal, professional, and financial goals through their business. Our passion is helping others realize their potential, and our success is achieved by helping others achieve a higher level of success.

Paid Search Specialist

The Paid Search Specialist is responsible for managing Google Ads and Microsoft Ads paid search (cost-per-click) accounts for our membership's down funnel marketing efforts. They will be responsible for campaign optimization and improvements and will also develop reports and manage campaign attribution efforts. This is a hybrid position requiring in-office work a minimum of two times per week.

CULTURE:
We are looking for someone who is willing - nay, eager - to be an active participant in a professional and people-first culture. As a member of the Marketing team at Audigy, we're looking for someone who demonstrates the traits and values we hold in high regard: Be a team player, embrace and overcome adversity, and always have a strategy and plan. Someone with exceptional dedication to delivering to our members the best experience and highest-quality work. Someone who fosters and thrives in generous-spirited collaboration and teamwork. On this team - whether we succeed or learn how to do it better next time - we do it together.

Pay range is $30.00-$32.75 per hour DOE, a $75/month cell phone allowance, and the following benefits:
  • Medical/dental/vision
  • 401(K) w/company match
  • Parental/family leave w/transition back to work
  • Hybrid work environment
  • Generous PTO and paid holidays
  • Free gym membership
  • Daycare flexible spending account
  • Education reimbursement
  • Hearing instrument benefit
ESSENTIAL FUNCTIONS:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Analyze performance data and provide synthesis, interpretation, and recommendations for improvement.
  • Bring proactive testing ideas, strategies, and best-practice understanding to the team.
  • Aid in education and team scale/growth.
  • Aid in development of detailed monthly roll-up provided to management and Marketing Manager team. Includes CPC, impressions, impression share, cost per call, cost per conversion, etc.
  • Continued involvement in education, communication, and optimization activities with the Audigy membership and internal marketing teams.
COMPETENCIES:
  • Extensive knowledge and experience working in and managing Google Ads paid search campaigns required.
  • Experience with search engine bid technology (MatchCraft, Kenshoo, Wordstream, etc.)
  • Experience with PPC, bid optimization, and adjustment of paid search digital media campaigns across multiple sites.
  • Strong familiarity with Google Analytics and Google Ads certification(s).
  • Maintaining and sharing up-to-date knowledge of best practices and strategies for digital paid media.
  • Experience with regular reporting, strategic planning, and performance management.
  • Ability to work both independently and in a team-oriented environment.
  • Experience juggling multiple projects and managing paid search campaigns simultaneously.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
  • Strong spreadsheet skills.
  • Demonstrated analytical skills.
  • Strong verbal and written communication skills.
  • Experience in digital marketing and fulfillment.
EDUCATION & EXPERIENCE PREFERRED:
  • Minimum 2-3 years paid search experience
  • Google/Microsoft Ads certification(s)
  • Experience managing/optimizing programmatic display campaigns
  • Familiarity with WordPress or a similar CMS
  • Understanding of landing page best practices and optimization techniques
WORKING ENVIRONMENT:
  • Hybrid work environment (in-office work minimum two days per week required)
PHYSICAL DEMANDS:
  • This position will spend long hours sitting and using office equipment and computers, which can cause muscle strain. This position will also have to do some lifting of supplies and materials from time to time.


Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Opportunity Employer

Audigy helps its Members and their teams realize and achieve their personal, professional, and financial goals through the success of the business. We deliver impact for our teams, our Members, and their patients through partnership, leadership, and commitment. Audigy is part of GN Hearing, which operates in more than 90 countries across the world. GN Hearing is an equal opportunity/affirmative action employer committed to cultural diversity in the workplace. GN Hearing openly supports and is fully committed to the recruitment, training, and promotion of all individuals, without regard to race, color, creed, religion, national origin, ancestry, sexual orientation, disability, age, gender, maternity, marital status, status with regard to public assistance, or any other classification protected by state, federal, or local law or ordinance. Founded in 1869, GN Group has more than 6,000 employees. View The EEO is the Law poster and its supplement.

Disability Accommodation

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please email internalhr@audigy.com. This email is provided for the purpose of supporting applicants who have a disability that prevents them from being able to apply online. Only emails received for this purpose will be returned. Emails left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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