Content Syndication Lead Generation Specialist

1 month ago

Santa Clara, United States Palo Alto Networks Full time

We are looking for a Content Syndication Lead Specialist to join our advertising team. In this role, you’ll be focused on the planning and execution of the global content syndication program; driving demand with IT practitioners focusing on cyber security. You will also engage our campaign and regional hub leads to align demand generation initiatives with regional plans, on a global scale. This role is responsible for the planning, execution, optimization and success of content syndication campaigns.

If you are a marketing professional who sweats the details, is able to create streamlined processes and is comfortable working with field marketing, campaigns, AdTech and wider marketing teams, we encourage you to consider joining our top-notch marketing team.

RESPONSIBILITIES:

As a Content Syndication Lead Generation Specialist, you'll work closely with the rest of the Marketing Team as well as external contacts to generate thousands of qualified leads quarterly. You will:

  • Design and execute lead generation campaigns through web partners that turn into qualified prospects and pipeline.
  • Manage lead uploads for content syndication programs; data cleansing, lead attribution, Salesforce.com campaign creation, etc.
  • On-board and manage lead managements tool.
  • Negotiate with vendors, websites, and publishers on campaign details to optimize ROI.
  • Identify new lead generation opportunities and launch relationships with new publishers.
  • Monitor, analyze, and optimize ongoing partner lead generation campaigns.
  • Manage budget; opening PO’s, invoice tracking, contract reviews, etc.
  • Coordinate with content team to drive content creation and delivery to vendors.
  • Communicate the results of each campaign.
  • Manage relationships, leads, and assets on a day to day basis.
  • Track and ensure agreements made between you and the vendors are kept by holding internal teams and the vendors accountable.

Qualifications:

  • 1-3 years of relevant marketing experience including an understanding of the basics of digital marketing.
  • Bachelor’s degree
  • Proficient in Microsoft Excel and Salesforce.com
  • Negotiation Skills
  • Drive, Passion and Motivation to Learn and Grow in your Career
  • Analytic and extremely detail oriented
  • Some domestic and international travel may be required
  • Strong ability to interpret and share data effectively and professionally when presenting to stakeholders
  • Basic knowledge of advertising media channels (OOH, Print, digital, etc.)
  • Candidate must have outstanding presentation/communication skills and be able to lead and offer strategic guidance to cross-functional teams
  • High-energy self-starter with a can do attitude, and ability to learn quickly and work in a hyper-growth environment
  • Experience and skills managing internal and external resources to complete projects against strict deadlines and budget requirements
  • Ability to think strategically in targeting technical audiences while considering both data driven insights as well as behavioral tendencies

Learn more about Palo Alto NetworksHEREand check out ourFAST FACTS

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