REMOTE: Marketing Data Analyst

3 months ago

Austin, United States Marrina Decisions Full time

We are looking for a responsible Marketing Data Analyst Enthusiast who is passionate about the intersection of Marketing, Technology, and Process Re-Engineering and looking to expand your understanding of these domains. You must have an intense curiosity about new systems and always look for how we can leverage technology to improve the marketing impact.

This is for the US region. This is for one of our premium clients and you can get a chance to work with the most brilliant and innovative teams from the comfort of your home office. This position is for a big sophisticated enterprise and we are looking to add A+ players to our team. If you think you love data and are able to provide meaningful insights, then this is the one for you. In this role, you will get a chance to work with the most brilliant and innovative teams.

Your key responsibility is to ensure that lead management and campaign reporting and operations within the Marketing team run smoothly in support of our wider demand generation goals. At a high level, this includes managing Marketing Database.

The right candidate for this role combines knowledge of marketing automation, lead management, attention to detail, numbers and marketing metrics, a passion for process improvement, and a commitment to completing projects on time.

What You'll Do:

Data Quality Management

  • Oversee day-to-day operations, maintenance, and support of Marketo and SFDC as the external marketing communications platform.
  • Manage distribution lists to ensure timely updates are made and the data entered into the system is correct and up to date.
  • Marketo and SFDC Field request management
  • Participate in data governance initiatives to drive consistent and proper handling of data inside the platform and across the business.
  • Provide thorough analysis of the lead database, lead routing, and flows with recommendations
Reporting & Data Analysis
  • Produce weekly, monthly & quarterly marketing campaigns reports and build models using tools and get insight into current data.
  • Manage analytics for client teams & stakeholder groups.
  • Track and manage any change requests for reporting requirements from teams.
Project Management:
  • Lead coordination of tracking efforts around all external campaigns.
  • Assist all stakeholders in the timing of campaigns; monitoring the timing of distribution going out to various groups and supporting campaign creation.
  • Be the initial point of contact to troubleshoot issues around campaign creation.
  • As a member of the production team, you will assist with designing new campaign templates through Marketo tools & applications.
  • Learn and maintain a thorough knowledge of Marketo and surrounding systems including best practices, processes, and training materials as needed around managing external communications.
  • Great at developing business requirements and have a strategic vision around advanced lead management like lead routing processes and queues and follow-ups
What You'll Need:
  • At least 2-5 years' overall experience in Marketing and/or Operations & campaign reporting within a fast-paced high growth environment
  • 3+ years of hands-on experience with marketing technology solutions (Marketo operations & production experience preferred; similar marketing automation platform is fine too, plus Salesforce
  • 3+ Marketo admin experience
  • Operationally focused with a strong reliance on process and standards
  • Keen attention to detail & accuracy in reporting
  • Comfortable to work across teams and seek alignment to help maintain a best-in-class marketing operations framework
  • Collaborative and highly communicative with team, peers, partners & executives
  • Ready to learn and solve problems both in isolation and in a team environment
  • Must know SQL and an excel power user status is highly desired (Pivot Tables, VLOOKUP, conditional formatting, Flash Fill, etc.)


Marrina Decisions is an Equal Opportunity Employer

Marrina Decisions offers

Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time, Ongoing Training programs, and opportunities to learn and grow in the MarTech world.

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