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Director of Channel Marketing

2 months ago

Waukesha, United States Generac Power Systems Full time
We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

At Generac, we don't simply wait for opportunities to come to us. Our teams consistently seek out new and innovative advances in our industry, driving our great success and company growth. We are a leader in the power generation industry that is successfully breaking ground in the Clean Energy segment. This growth equals rapid career advancement opportunities for those who want to be challenged and enjoy a fast-paced, high-performance culture. Join us, as we inspire change for a better world, positively impact our people and the community, influence and achieve positive results that support growth, and innovate industry.

As part of the Generac Industrial Marketing Team, you will lead and execute the marketing strategy for our company-owned dealers (Energy Systems) to drive growth with existing customers and acquire new customers. In this exciting new role, you will have the opportunity to develop a field marketing playbook that once proven out can be expanded to other dealers. You will also have the opportunity to build out a team to support regional field marketing offices. It will be a requirement to visit regional dealer offices 1-2x per quarter.

Major Responsibilities
  • Jumping off from the broader Generac Marketing Strategy, create a specific regional marketing strategy for our company-owned distributors that drives growth among the local electrical and general contractor customers bases
  • Be an active member of the Energy Systems Leadership team, supporting business strategy development efforts
  • Prioritize, build and execute effective marketing campaigns that generate leads and accelerate them through the funnel
  • Track and analyze competitive marketing at a regional level
  • Lead and optimize co-op program
  • Partner with internal and external marketing agencies to create region-specific content marketing, digital marketing, and PR programs
  • Identify and prioritize (or de-prioritize) local sponsorships / events / partnerships
  • Get familiar with local incentives and develop programs that leverage those incentives to make it as easy as possible to do business with Generac
  • Builds a team and is able to design and direct the work of the functional area. Sets objectives that align with the Generac Industrial Power strategy to inspire and motivate the team. Manages organizational talent through performance management, succession planning, and development
  • Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved
Minimum Qualifications:
  • Bachelor's Degree
  • Demonstrated success in building local / regional marketing strategies and executing them
Preferred Qualifications:
  • 10+ years of progressive experience in marketing, in particular channel marketing
  • MBA preferred but not required
Knowledge, Skills, and Abilities:
  • Self-starter with an ability to handle a wide range of projects and work in a fast-paced collaborative environment
  • Ability to analyze and interpret data, solve practical problems, and make decisions based on customer insights
  • Comfortable interacting frequently with a wide range of sales partners, driving for results when consistent follow-up is required
  • Ability to collaborate closely with Enterprise Marketing team, craft professional briefs, and serve as a translator on more technical concepts
  • Not afraid to roll up sleeves when required
  • Strong people-leadership skills
Great Reasons to work for Generac:
  • Competitive Benefits: Health, Dental, Vision, 401k and many more
  • Pride When a storm strikes, Generac employees always rise to the occasion. Each time a storm hits, many employees volunteer their time with the customer support team or on the production line, while others go right into storm-affected areas to repair generators
  • Make a positive impact. Generac has always been community-minded and dedicated to giving back. The company proudly offers a Volunteer Time Off program, inviting team members to participate in charitable volunteer opportunities on company time.
  • We believe in having fun. From minor celebrations to major events, our employees balance their work by building a strong culture of teamwork and collaboration through a variety of occasions, including our Fun Days.
  • We're an inclusive company that celebrates differences and keeps equity and respect at the forefront


Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."