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Marketing Communications Generalist

3 months ago

Milwaukee, United States Arkema Full time

JOB REQUIREMENTS: Job Summary The Marketing Communications Generalist will work closely with the Marketing Communications Team to develop and execute strategic initiatives that will build a best-in-class experience for our customers, increase customer engagement and generate leads. They will support a growing team with outward facing marketing efforts focused on our digital customer experience. The job involves working with internal and external teams to provide overall marketing support for business goals. The Marketing Communications Generalist must be able to work autonomously as well as cross-functionally within a global, matrixed environment. They must have strong project management skills and demonstrate an ability to work in a fast-paced, agile environment. The Marketing Communications Generalist is accountable for managing projects and achieving on time / on budget results. The Marketing Communications Generalist will support eight focused market teams across the three Industrial Adhesives business units in AMAS as part of a Digital / Marcom Shared Services organization. The role has no direct reports. Ability to travel 10-15% of the time Essential Duties & Responsibilities: Digital Marketing (50%): Executing digital programs that are on target for customers and in line with the marketing and sales strategies to drive engagement, leads, and business opportunities Website maintenance & execution of projects following best practices and keeping the user and mobile experiences top of mind Website standardization across the AMAS region (North America and Latin America country websites) SEO optimization Marketing Automation program creation, maintenance, and A/B testing following best practices Analytics tracking, analysis and reporting from various sources including Google Analytics, site testing, technology tools and industry reports to monitor, recommend and implement optimizations Project management of Industrial digital execution including setting, communicating, and maintaining timelines and priorities on every project Content Marketing (50%): Engaging in various forms and combinations of content creation, design, event and marketing strategy to promote our products through digital and direct channels Content writing & Creation of press releases, email campaigns, video scripts and other external marketing content Graphic design of Powerpoint... For full info follow application link. Arkema Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Arkema Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/200FD10AB55145A1