Digital Marketing Strategist

4 weeks ago

Jacksonville, United States IQ Fiber Full time
The Internet is now the heartbeat of our home, but too often internet service is frustrating and unreliable. IQ Fiber was created to offer 100% fiber-optic fast internet, transparent pricing, and attentive customer service to deliver a Smarter internet experience. As part of the rapidly growing IQ Fiber team, your contributions will directly affect our success. Your work matters here. 

We’re looking for energetic, collaborative, and customer-focused talent with the ability to proactively move our business forward. In return, you’ll find a place where your voice matters.  You’ll find a team who works hard and has fun. And, if you’re like us, you’ll know you made a Smarter career choice.

Position Summary:
The Digital Marketing Strategist will oversee our digital marketing strategies to drive brand awareness, consideration, and acquisition in our digital channel. This role requires a strategic thinker with a deep understanding of paid media, marketing technologies, and data analytics. The ideal candidate will be skilled in A/B testing, SEO, PPC, and utilizing analytics tools to drive better performance.

Essential Duties and Responsibilities:
  • Work with the director of acquisition marketing to continuously test and experiment with digital channels and tactics to find opportunities for growth and innovation.
  • Manage digital marketing campaigns across various channels, including SEO, paid search, paid social media, and affiliate relationships.
  • Coordinate with external affiliate partners and media vendors to make media buys and monitor performance
  • Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.
  • Plan, create, and launch digital marketing campaigns, ensuring they are aligned with target audience needs and company objectives.
  • Analyze and optimize campaign performance using tools such as Google Analytics, social media insights, and other digital analytics platforms.
  • Adjust strategies and tactics based on performance data to optimize ROI and achieve desired outcomes.
  • Implement and manage SEO strategies to improve organic search rankings and drive traffic to the website.
  • Oversee SEM campaigns, including keyword research, ad creation, bid management, and performance tracking.
  • Work closely with the marketing analytics team to monitor testing and communicate performance with the broader organization
  • Optimize our KPIs (key performance indicators): website traffic, ecommerce conversion rate, and lead conversion rate
Qualifications:
  • 3+ years of experience in marketing or related field
  • Bachelor’s Degree in Marketing, Advertising or related field required
  • Deep understanding of ecommerce best practices and experience conducting A/B or multivariate tests
  • Experience in paid media (SEM, paid social, media buying)
  • A balance between a customer-centric mindset and data-driven decision making
  • Demonstrated fluency in digital programs, operations, and technology
  • Ability to evaluate a request or situation and prioritize based on effort vs impact.
  • Exceptional communication skills, both written and verbal, with the ability to communicate and collaborate across teams and to stakeholders.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

IQ Fiber is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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