Director, Travel Product

3 weeks ago

Walnut Creek, United States Aaa Ncnu Full time

We call our club's vision, mission, values, and supporting pillars "Our House" because they are the foundation for all that we do.  We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

Why Work For Us?

  • Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
  • 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
  • Benefits – Medical, Dental, Vision, wellness program and more
  • Paid Holidays
  • Paid Time Off – Team Members accrue paid time off monthly with an additional 24 hours per year earmarked for volunteer activities
  • Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
  • Free AAA Classic Membership
  • AAA Product Discounts
  • Tuition Reimbursement Program

.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

Our Director, Travel Product and Partnerships is accountable for maximizing travel partnerships to drive income through commission sales, overrides and cooperative marketing. Leverages relationships to build value added member benefits, member engagement and revenue growth.

This role influences strategic direction and leads the execution of Travel partnerships and product marketing at AAA MWG. This leader partners with Travel Marketing to develop fully integrated product marketing plans for all strategic product partners maximizing the co-op opportunities with each.


In addition, this leader partners with AAA Inc. to strengthen AAA’s competitive market position and on-going relationships with strategic national partners in order to substantially grow AAA market share and revenues and identify new product opportunities that increase overall Member value and engagement.

ESSENTIAL FUNCTIONS

Partnership Management:

  • Travel supplier contracting to negotiate sales goals, commissions and override opportunities as well as to enhance member benefits. 

  • Destination partner contracting for cooperative marketing campaigns

  • Work with other clubs and AAA Inc to identify, develop and manage new partnership opportunities 

  • Monitors the established service level requirements of Preferred Travel Suppliers to ensure achievement of defined service levels essential for MWGand member satisfaction. Develops improvement plans as necessary and monitors progress.

  • Participates on supplier advisory boards

  • Liaises between sales, business operations and partners to resolve member experience issues

Partnership Sales & Marketing:

  • Crafting product and marketing strategy to maximize Travel growth and achieve revenue goals

  • Deliver L&D programs to upskill the Travel Advisors

  • Provides strategic partnership and collaboration with key business partners in planning, sales/marketing integration, channel distribution and program development to drive performance against revenue and member experience targets

  • Collaborates with Travel, Insurance, Membership and Brand marketing leaders to align marketing efforts, build integrated plans and deliver strong results.

  • Effectively manages multiple external vendor relationships and works effectively with creative teams to produce high quality and successful campaigns.

Product Mix Management

  • Leads annual and long-term planning for Travel product mix to analyze gaps, trends and opportunities

  • Defines product and partner hierarchy related to sales goals and incentives

  • Participates as MWG’s liaison for contract negotiation, on-going relationships and communication with AAA Preferred Travel Suppliers to ensure AAA clubs and members are offered maximum benefit from the Preferred Supplier program.

  • Participates on national committees for Product Advisory

KNOWLEDGE AND SKILLS

  • Superior knowledge of sales and sales channels effectiveness within inside, outside and third-party selling environments

  • Strong marketing knowledge of segmentation, targeting, modeling, controlled testing and ROI analysis

  • Skilled in relationship management including ability to build trust and strong partnerships inside and outside of the organization

  • Strong financial and business skills. Effective at identifying and driving product and experience improvements to maximize value and achieve results

  • Strategic mindset. Can readily translate general business strategy into effective product and marketing strategies and define direction for large teams that deliver growth

  • Proven track record of leading and developing effective, high performing and collaborative teams

  • Outstanding communication and interpersonal skills.

  • Passionate about customer advocacy and driving value / growth.

  • Demonstrated track record of successful business decision making, planning, and problem solving

  • Highly developed leadership skills, quantitative and analytical skills with a proven ability to make data-driven decisions

  • Ability to work cross-functionally across many business units and functions

  • Ability to write and execute business and financial plans

  • Track record of superior planning and project management skills

  • Thorough knowledge of industry and market trends, and the ability to think innovatively and strategically.

  • Strong change management skills and the ability to operate in an environment of ambiguity

  • Advanced knowledge of the principles, practices and techniques of marketing management.

  • Advanced knowledge of the principles, practices and techniques of retail sales.

  • Creative and strategic thinker capable of providing current as well as long-range management leadership in the travel industry.

  • Outstanding sales and Member service skills and the ability to transfer these skills to others.

  • Strong computer skills, including proficiency with the Google Apps Suite (Sheets, Docs, Drive, Slides)

EDUCATION & EXPERIENCE

Minimum Qualifications

  • Bachelor's degree in business, marketing or related field plus 6 years or High School diploma plus 10 years of travel industry experience, with an extensive knowledge of the AAA infrastructure and current trends in the wholesale, retail and online travel industry.

  • 2 years of Management Experience

  • Valid Driver's License

Preferred Qualifications

  • Master of Business Administration

#LI-VB1

#VIC_RX

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $144,067.00 - Mid: $160,690.00- Max: $177,312.00

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