Associate Brand Manager, Marketing

3 weeks ago

Chicago, United States The Kraft Heinz Company Full time
Job Description

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We're a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We fuel deliciousness around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Jell-O, Capri Sun, Ore-Ida, Kool-Aid, Primal Kitchen, and Classico, among others.

No matter the brand, we're united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life are global teams of 39,000+ food lovers, creative problem solvers, and transformational leaders worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, innovative and sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we're redefining the food industry with bold thinking and unprecedented results. If you share our passion - and are ready to create the future, build a legacy, and lead as a global citizen - there's only one thing to do: join our table and let's make life delicious

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Adopt new ideas. Dream big. We empower our people at every level - from intern to senior leader - to own their work. We share a responsibility to think like Owners - to be mindful of the collective and sustained success of Kraft Heinz - which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You're encouraged to bring your authentic self to work every day, to lead and drive outstanding performance at every level - and you'll be rewarded. You're given opportunities to leave a mark and build a legacy. But you won't do it alone. You're supported by dedicated teammates along the way, and our collective, committed teams fuels our incredible progress.

Position Summary

The Associate Brand Manager, Taco Bell, is a leadership role at the intersection of crafting and executing the strategy. The Associate Brand Manager will build plans to deliver on annual and longer-term strategic and financial goals, and bring the brand plan to life for consumers through development and executions of marketing campaigns. This distinctive role within Kraft Heinz blends traditional brand management with responsibility for media/communications and our strategic partnership with the Taco Bell QSR brand team. This position is best suited for someone who is creative, has a strong bias for action, and excellent interpersonal skills. You'll lead cross-functional teams of colleagues from sales, consumer insights, operations, supply chain, and R&D. You will be working both horizontally and vertically across the organization to keep multiple projects and priorities moving forward to achieve the stated goals and initiatives.

Key Components of the Role

  • Collaborate with the Sr. Brand manager to build out and execute annual strategy and marketing plan, building risk mitigation plans and proposing pivots based on in market performance
  • Proactively identify opportunities and diagnose challenges on the business. Understand what a successful outcome looks like and bring a proposed plan to realize it.
  • Partner with sales on expanding distribution; building a data driven story that is grounded in consumer and retailer needs, to support sell in.
  • Develop a deep understanding of the consumer and leverage consumer insights to drive brand and campaign strategy.
  • Collaborate with Sr. Brand manager to create breakthrough creative, build brand equity, and manage end to end creative development with partner agencies.
  • Partner with team analyst to monitor business performance, understand trends and drivers in consumption through syndicated data. Forecast demand to inform manufacturing and financial planning looking forward.
  • Own program execution and advancement of near in commercialization
  • Act like a business owner; facilitating collaboration with, and seeking alignment from, vital cross functional partners to drive decision making and action.

Qualifications

  • Bachelor's degree required; MBA preferred
  • Operates independently with a bias for action, and comfort navigating ambiguity
  • Strong leadership and drive for results
  • Strong communication skills
  • Strong analytical skills. Experience with syndicated data (IRI/Circana, Nielsen, or similar) strongly preferred.
  • Strategic capability and experience in marketing plan development; situation assessment, strategy, and tactical plan development
  • Experience in cross-functional team management
  • Ability to handle simultaneous projects and deliver on timelines
Location(s)Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.

  • Associate Brand Manager

    3 weeks ago

    Chicago, United States The LaSalle Group Full time

    LaSalle Network has partnered with a CPG food company in hiring an experienced and driven Associate Brand Manager to join their team. This remote role offers an exciting opportunity to shape and grow their brand presence, manage strategic marketing initiatives and engage with cross-functional teams to deliver impactful, consumer-focused brand experiences....

  • Marketing and Brand Manager

    4 weeks ago

    Chicago, Illinois, United States STRUT Learning Full time

    Marketing and Brand ManagerSTRUT Learning is seeking a highly motivated and experienced Marketing and Brand Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy to promote our brand and products. Your primary focus will be on creating engaging content,...

  • Associate Brand Manager

    3 weeks ago

    Chicago, United States Constellation Brands Full time

    Job Description Company Summary We’re the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing...

  • Brand Manager Associate

    4 weeks ago

    Chicago, Illinois, United States Conagra Brands Full time

    Job Title: Brand Manager AssociateJob Summary:We are seeking a highly motivated and experienced Brand Manager Associate to join our team at Conagra Brands. The successful candidate will be responsible for coordinating key brand initiatives from start to finish across multiple business functions.Key Responsibilities:Coordinates cross-functional teams to...

  • Associate Brand Manager Intern

    4 weeks ago

    Chicago, Illinois, United States Kimberly-Clark Careers Full time

    About the RoleWe are seeking a highly motivated and detail-oriented Associate Brand Manager Intern to join our team at Kimberly-Clark Careers. As an Associate Brand Manager Intern, you will have the opportunity to work on a variety of projects that will help you develop your skills and knowledge in brand management.Key Responsibilities:Conduct market...

  • Senior Brand Marketing Manager

    4 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    About the RoleThe Kraft Heinz Company is a leading food and beverage company with a portfolio of over 200 brands. We're seeking a talented Associate Brand Manager to join our team and drive business growth through effective marketing strategies.Key ResponsibilitiesDevelop and execute annual marketing plans to achieve business objectivesBuild and maintain...

  • Brand Marketing Manager

    4 weeks ago

    Chicago, Illinois, United States American Medical Association Full time

    Job Title: Brand Marketing ManagerWe are seeking a highly skilled Brand Marketing Manager to join our Scientific Publication team at the American Medical Association. As a key member of our marketing team, you will be responsible for leading branding efforts and creating campaigns to promote the diverse work of the JAMA Network to a global audience.Key...

  • Brand Manager, Marketing Leader

    4 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job DescriptionThe Kraft Heinz Company is a leading food and beverage company with a rich history of innovation and growth. As a Brand Manager, you will play a critical role in driving the success of our iconic brands, including Classico Pasta Sauce.As the CEO of the Classico business, you will be responsible for developing and executing a comprehensive...

  • Associate Brand Manager

    4 weeks ago

    Chicago, Illinois, United States Conagra Brands Full time

    Job DescriptionThe Associate Brand Manager plays a key role in driving business growth and brand development for Conagra Brands. This position requires a deep understanding of consumer behavior and a strong command of assigned business(es). The successful candidate will work collaboratively with the brand team and business partners to translate insights into...

  • Brand Marketing Manager

    4 weeks ago

    Chicago, Illinois, United States American Medical Association Full time

    Job Title: Brand Marketing Manager - Scientific Publication TeamWe are seeking a highly skilled Brand Marketing Manager to join our Scientific Publication team at the American Medical Association (AMA).As a Brand Marketing Manager, you will be responsible for leading branding efforts and creating campaigns to promote the diverse work of the JAMA Network to a...

  • Marketing Manager

    2 weeks ago

    Chicago, Illinois, United States Hilton Hotels Full time

    Job SummaryWe are seeking a skilled Marketing Manager - Brand Development to join our team. The successful candidate will be responsible for developing and implementing marketing strategies that align with our company goals.Main Responsibilities:Develop and execute marketing plans to increase brand awareness and drive salesCollaborate with cross-functional...

  • Brand Manager, Marketing Leader

    4 weeks ago

    Chicago, Illinois, United States The Kraft Heinz Company Full time

    Job DescriptionThe Kraft Heinz Company is a leading food and beverage company with a rich history of innovation and growth. We're seeking a talented Brand Manager to lead the Classico Pasta Sauce business, driving transformative and profitable growth through strategic planning and execution.This role requires a strong business acumen, with experience in...

  • Brand Manager, Marketing Innovations

    4 weeks ago

    Chicago, Illinois, United States BEL USA LLC Full time

    Bel Brands USA is seeking a Brand Manager, Marketing Innovations to play a pivotal role in reenergizing and shaping the innovation landscape for the Babybel and The Laughing Cow brands.This is a hybrid role based in our Chicago Loop office, requiring collaboration with internal and external partners to champion innovation initiatives and cultivate an...

  • Associate Marketing Manager

    3 weeks ago

    Chicago, United States Molson Coors Full time

    Requisition ID: 33080 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture routed in...

  • Brand Marketing Director

    4 weeks ago

    Chicago, Illinois, United States Wells Enterprise Full time

    Job Title: Brand Marketing DirectorJob Summary:We are seeking a highly skilled Brand Marketing Director to lead the development and execution of our brand strategy. The ideal candidate will have a proven track record of driving long-term growth and delivering top-line, grow margin and bottom-line annual goals.Key Responsibilities:Develop and execute...

  • Brand Marketing Specialist

    3 weeks ago

    Chicago, United States CPG Talent Management Full time

    As a Brand Specialist, you will execute marketing campaigns to create a strong brand presence. You will be an integral member of our marketing team, focusing on execution of brand initiatives, overseeing sampling and marketing efforts, driving trial, supporting sales and building brand love. The perfect candidate is ready to jump in by taking ownership over...

  • Brand Marketing Specialist

    3 weeks ago

    Chicago, United States CPG Talent Management Full time

    As a Brand Specialist, you will execute marketing campaigns to create a strong brand presence. You will be an integral member of our marketing team, focusing on execution of brand initiatives, overseeing sampling and marketing efforts, driving trial, supporting sales and building brand love. The perfect candidate is ready to jump in by taking ownership over...

  • Brand Marketing Specialist

    3 weeks ago

    Chicago, United States CPG Talent Management Full time

    As a Brand Specialist, you will execute marketing campaigns to create a strong brand presence. You will be an integral member of our marketing team, focusing on execution of brand initiatives, overseeing sampling and marketing efforts, driving trial, supporting sales and building brand love. The perfect candidate is ready to jump in by taking ownership over...

  • Marketing Brand Strategist

    4 weeks ago

    Chicago, Illinois, United States Partner Engineering and Science Full time

    Job SummaryPartner Valuation Advisors, LLC is seeking a Marketing Brand Manager to join our team in Chicago, IL. This role will involve working with a dynamic team of marketing professionals and commercial real estate subject matter experts to build our corporate brand. The successful candidate will play a key role in developing and executing the brand's...

  • Brand Marketing Manager

    4 weeks ago

    Chicago, Illinois, United States Spirits Investment Partners Full time

    Job DescriptionHeaven's Door is seeking a skilled Brand Marketing Manager to lead the activation and implementation of our strategic marketing plan. The ideal candidate will be responsible for generating creative ideas, building relevant channel programs, and overseeing marketing programs that engage both trade and consumers.Key Responsibilities:Brand...