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Digital Marketing Coordinator

3 months ago

Iowa City, United States The University Of Iowa Full time
Specific Job Duties and Tasks

  • Manages and implements website updates
  • Meets with HR monthly to discuss title changes and ensure people pages on the website are up-to-date and accurate
  • Manages UI Profiles people directory
  • Builds new webpages with input from marketing team and based on best practices
  • Monitors SiteImprove platform to fix broken links, update meta tags and maintain website optimizations
  • Research web best practices including accessibility requirements and provides ideas on how we can improve the functionality and usability of the website
  • Adds content to the website - articles, pages, people pages - utilizing best practices
  • Ensures brand standards are met across all digital platforms - email, web, signage
  • Manages email communications (drafts, put into layout, approvals, send)
    • Staff Newsletter
    • Weekly student email
    • Alumni emails
  • Creates digital signage for main alumni wall based on other communications and messages we want to share - awards, reunion, key alumni coming into the building, etc.
  • Assists with social media copywriting, asset management, scheduling posts in coordination with student employees
  • Tracks analytics and provides quarterly performance reports for digital marketing initaitives (web, email, social)
Hybrid within Iowa: This position is eligible for hybrid work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact joshua-gulick@uiowa.edu

Education Requirement
  • Bachelor's Degree in marketing, communications, journalism, or other relevant fields; or an equivalent combination of education and related experience.
Required Qualifications
  • Minimum of 1 year experience in web management, digital marketing, or related roles
  • Experience designing and maintaining website content
  • Excellent written, verbal, and interpersonal communication skills
  • Proficiency with word processing, spreadsheets, presentation, and calendaring software
  • Excellent time management techniques, demonstrating the ability to adapt and handle multiple competing priorities
  • Demonstrated exceptional attention to detail and accuracy
  • Experience with social media management and content creation
  • Ability to work collaboratively with other units to gather input and create engaging web content
Desired Qualifications
  • Interest and experience in digital marketing content and staying on top of trends
  • Experience with web analytics tool and ability to track and report on digital marketing performance
  • Knowledge of brand management
Application Details:

In order to be considered for an interview, applicants must upload the following documents and mark them as a "Relevant File" to the submission:
  • Resume
  • Cover Letter


Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Josh Gulick at joshua-gulick@uiowa.edu.