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Marketing Director

2 months ago

Madison, United States WMEP Manufacturing Solutions Full time
Job DescriptionJob Description

Lead the Future of Manufacturing Innovation: Join WMEP as Our Marketing Director

Location: Remote in Wisconsin (Madison/Milwaukee)

Are you a seasoned marketing leader with a passion for driving growth and innovation? Do you want to play a key role in shaping the future of manufacturing in Wisconsin? If so, WMEP Manufacturing Solutions is looking for you Join us as our Marketing Director and be part of a dynamic team that’s transforming the manufacturing landscape across the state.

Position: Marketing Director

About WMEP

WMEP Manufacturing Solutions is at the forefront of empowering Wisconsin’s small and mid-sized manufacturers. We are a mission-driven nonprofit, dedicated to fostering growth, innovation, and excellence within the manufacturing industry. By joining our team, you’ll contribute to an organization making a tangible impact on both the industry and the communities we serve.

Job Summary

Ready to shape the future of manufacturing in Wisconsin? As the Marketing Director at WMEP, you’ll lead our marketing vision and strategy, reporting directly to the CEO. You’ll collaborate with senior leadership to design and execute innovative marketing initiatives that not only amplify our mission but also drive transformative growth.

This role is critical to our success, overseeing all four pillars of a customer-driven, marketing-led organization: strategic marketing, demand creation, product management, and Voice of the Customer (VOC). You will refine service value propositions, spearhead go-to-market strategies, and craft a 3-year product roadmap that drives growth. Additionally, you’ll build and lead a top-tier marketing team, ensuring we have the talent and resources to meet our ambitious goals.

Key Responsibilities

Strategic Leadership

  • Set the Vision: Develop and execute a bold 3-year marketing strategy aimed at doubling sales within three years, aligning with our overarching organizational goals.
  • Brand Champion: Establish and implement a compelling brand positioning strategy that resonates across all channels.
  • Plan and Adapt: Create annual marketing plans and budgets, pivoting strategies as needed to ensure success.

Demand Creation

  • Digital Transformation: Elevate our digital presence by optimizing website performance, SEO, PPC, social media, and content marketing, utilizing both internal and external expertise.
  • Lead Generation: Design and implement a comprehensive lead generation and management program to build a robust pipeline of qualified leads that convert into loyal clients.
  • Industry Presence: Enhance our participation in industry events, showcasing WMEP’s impact through case studies, testimonials, and ROI-driven trade show strategies.
  • Strategic Partnerships: Expand our reach by forging key partnerships with industry associations and local economic development organizations, creating joint marketing campaigns.

Product and Service Innovation

  • Market-Driven Offerings: Refine and expand our service offerings to meet evolving market demands, ensuring they deliver maximum value to clients while driving profitability.
  • Innovative Channels: Introduce new consulting services and delivery channels, including remote and self-service options, to better serve our clients.
  • Roadmap to Success: Lead the creation of a 3-year product roadmap, guiding the organization through service enhancements, new product launches, and strategic rationalizations.

Voice of the Customer (VOC)

  • Customer Insights: Conduct in-depth research to gather VOC insights, driving product development and informing marketing strategies.
  • Journey Mapping: Utilize customer journey mapping and marketing funnel analyses to craft strategies that guide clients from awareness to advocacy.

Organizational Development

  • Build the Future: Define long-term objectives and strategies to cultivate a high-performing marketing team, recruiting top talent and developing a robust training program.
  • Culture Catalyst: Foster a dynamic, energetic, and achievement-oriented culture aligned with WMEP’s values and mission.

Qualifications

  • Bachelor’s degree in marketing, business administration, or a related field; master’s degree preferred.
  • Minimum of 7 years of marketing experience, with at least 3 years in a leadership role.
  • Proven success in developing and executing multi-channel marketing campaigns.
  • Strong analytical skills, with the ability to make data-driven decisions.
  • Exceptional communication and presentation skills, capable of engaging senior leaders and external stakeholders.
  • Leadership experience with a talent for building, motivating, and mentoring high-performing teams.
  • Experience working with external marketing service providers.
  • Familiarity with marketing automation tools such as HubSpot or Marketo is preferred.
  • Experience in the manufacturing sector or a consulting firm is a strong plus.
  • Proficiency with Adobe InDesign Suite, Microsoft Office, CRM systems (e.g., Salesforce), and website management software (e.g., WordPress).
What We Offer
At WMEP, we’re committed to your personal and professional growth. Our benefits package includes:
- A competitive salary and benefits package, including health, dental, vision, disability, and life insurance.
- A 401(k) plan with company match.
- Flexible spending account options.
- Generous paid time off and holidays.
- A focus on work-life balance with flexible working arrangements.

Why WMEP?

At WMEP, we're committed to empowering Wisconsin’s small and mid-sized manufacturers. As a Marketing Director, you'll have the opportunity to lead impactful marketing strategies that not only fuel our growth but also make a real difference in the industry and communities we serve.

Apply today and help us unlock the future of manufacturing

Disclaimers:

  • Candidates must be legally authorized to work in the United States on a permanent basis. WMEP Manufacturing Solutions will require verification of employment eligibility at the time of hire. Visa sponsorship is not available for this position.
  • WMEP Manufacturing Solutions is an equal opportunity employer and welcomes all applicants without attention to race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
  • WMEP Manufacturing Solutions does not accept unsolicited CVs from recruiters or employment agencies in response to job postings by WMEP Manufacturing Solutions, including on our website or social media. WMEP Manufacturing Solutions will not consider or agree to payment of any referral compensation or recruiter fee relating to these unsolicited CVs. WMEP Manufacturing Solutions explicitly reserves the right to hire those candidate(s) without any financial obligation to the recruiters or employment agencies. Unsolicited CVs, including those submitted directly to WMEP Manufacturing Solutions employees, are deemed to be the property of WMEP Manufacturing Solutions.