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Head of Marketing

2 months ago

Auburn Hills, United States Stellantis Full time
Job Description

Alfieri, Ettore, Ernesto and Bindo: four brothers united by their unrelenting passion for cars and engines. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company's character and personality.

Maserati is now a global brand operating in over 70 markets. Unlike any other manufacturer, Maserati has succeeded in instilling within its cars both heritage and innovation, past and future, memory and vision. Its heart may be rooted in its Italian heritage, but its eyes are firmly focused on the future. If you are looking for a career with an Italian icon, offering elegance, style and sporting performance with a long and glorious heritage, Maserati Americas has the career opportunity for you.

The Maserati North America Regional Marketing Director will manage all marketing activities within the region. This includes media and communications strategies, exclusive customer events and lead generation.

The main responsibilities of the role include:

  • Responsible for leading and overseeing all marketing activity within Region
  • Developing media strategy guidelines to fully exploit latest digital marketing opportunities
  • Developing communication strategy to ensure relevant and effective messaging for key markets
  • Ensuring full integration with HQ CRM / Digital and processes to provide "closed-loop" lead management and follow-up.
  • Responsible for market/competitor/product/pricing analysis to optimize Maserati range offering
  • Acting as principal liaison and "voice of markets" with HQ marketing functions


Requirements

BASIC QUALIFICATIONS:
  • Bachelor's Degree in Marketing, Communications, Business or other related field
  • 10 + years of experience in marketing
  • Experience with high end automotive companies and/or luxury brands
  • Proven experience in managing a team that performs various marketing functions
  • Proven track record of partnering with a sales organization to improve sales and market share


At Stellantis, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future.