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Director of Sales and Marketing

1 month ago

Natick, United States Anthology Senior Living Full time
Job Summary
• Responsible for generating and managing leads to qualify prospects and move them through the

sales process for the purpose of achieving budgeted occupancy targets for the community
• Responsible for the development of the communities marketing, public relations, and

advertising programs to maintain a growing base of referral sources, and promote the programs

provided by the community
• Maintain a working knowledge of the local market trends and competitors to assist in

development of sales and marketing strategies and action plans
• Receives and/or responds to all incoming calls for inquiries. Follow-up with the inquiries via

telephone calls, card/letters, mailing of marketing information and other means in an effort to

meet budgeted occupancy
• Keeps referral, mailing list and customer information up to date
• Identifies, builds, and develops an effective network of community and professional sources
• Achieves and maintains required number of marketing contacts per week. Maintain outside

referral database of qualified contacts
• Develops active referral base within the community by making personal visits and sponsoring

networking functions at the property
• Monitor's condition of all model rooms and respite rooms daily. Ensure that all rooms are ready

for tour activity
• Conducts morning walk-through of community to ensure readiness for property tours. Ensures

all common areas needing attention are addressed at the beginning of each day, prior to any

tour activity
• Completes the marketing report weekly and provide completed report to the Executive Director
• Attends all appropriate networking functions in the area
• Works with the Executive Director to establish a creative marketing and advertising plan for the

community
• Develops and complete a Competitive Market Analysis at least twice a year or as directed to do

so by the Executive Director.

Qualifications:
• Prior experience in marketing, sales, advertising and client experience preferred
• Telephone sales experience preferred
• A Bachelor's degree (B.A/B.S)
• Strong analytical skills with the ability to interpret data
• Excellent writing/communication skills
• Strong Microsoft Office Suite skills (Word, Excel)
• Experience with database or customer relationship management software preferred
• Enjoy working in a fast-paced, team oriented environment

Benefit & Perks:
• Benefits eligibility starting 1st of the month following hire date for *Full Time Employees*
• Robust benefit plan offerings including Medical (PPO and HAS Plans), Dental, Vision, Critical

Illness, Accident Insurance, HSA, FSA, etc.
• Employer paid Short Term/ Long Term Disability, Life Insurance, Employee Assistance Program
• 401(k) plan with employer match
• Paid Time Off and Paid Holidays
• Daily employee meal provided
• Employee referral bonus program

Anthology Senior Living is proud to be an equal opportunity employer. We celebrate diversity and are

committed to creating an inclusive environment for all employees.