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VP, Product Marketing Solutions

2 months ago

Michigan Center, United States Risepoint Full time
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

Key Responsibilities:
  • Develop and implement comprehensive product marketing strategies, products, and services to drive user acquisition, engagement, and retention.
  • Lead customer segmentation work. Establish differentiated positioning and go-to-market plans for solutions and marketing programs.
  • Tailor offerings based on segmentation.
  • Define pain points and opportunity areas within the customer journey. Test, measure and scale improvements. Partner with the account teams to implement and scale improvements.
  • In partnership with the Customer Insights team, conduct customer research and competitive analysis to inform the value proposition and messaging of new and existing products and services.
  • Create business case and get buy-in for new products.
  • Lead service offerings and go-to-market strategy for nascent segments, including the military audience.
  • Collaborate closely with cross-functional teams, including analytics, paid marketing, marketing automation, creative, enrollment, retention, and account management to launch, measure and scale programs and services.
  • Lead, build and mentor the team.
Qualifications
  • 15+ years of product marketing or lifecycle experience in B2C. B2B experience is a plus, but not required.
  • Bachelor's degree required
  • Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market and lifecycle strategies .
  • Proven experience developing the positioning, messaging, and content for products that serve multiple use cases and personas.
  • Ability to succeed in a matrix organization.
  • Proven experience utilizing a "test and learn" approach to continuously optimize messaging, including A/B testing, customer segmentation analysis, and performance tracking
  • Ability to size and prioritize market opportunities and build business cases, analyze competition, and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions
  • Strong analytical skills with the ability to leverage data to inform decisions and measure performance
  • Proven track record of building and leading a team of individual contributors and managers
  • Self-starter with the ability to navigate ambiguity and challenging priorities
  • Knowledge of Tableau/Looker and Google Analytics
  • Work remote with some travel required
Personal Attributes:
  • Proactive and self-motivated with a strong work ethic.
  • High attention to details
  • High level of integrity and ability to handle confidential information.
  • Strong interpersonal skills and ability to build relationships.
  • High sense of urgency and initiative.
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.

Risepoint offers the following comprehensive benefits:
  • 18 days PTO + Winter Shutdown
  • 12 designated holidays + 1 floating holiday
  • Medical - four options
  • Dental
  • Vision
  • Life & Disability (company paid)
  • Flexible Spending Account & Health Savings Account
  • Retirement plan with company match
  • Maternity / Paternity / Parental Leave (company paid)
  • Volunteer Time Off
Supplemental Benefits:
  • Wellness program
  • Alternative medicine options
  • Pet discounts
  • Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
  • Continuous Professional and Leadership Development Programs
  • Tuition Reimbursement for employees and their dependents
  • Rewards & Recognition programs


Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.