Senior Marketing Manager, Assessment and Personalization

3 weeks ago

Columbus, United States McGraw-Hill Education Full time

Overview Impact the Moment At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life. The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. How can you make an impact? As part of the Marketing team, the Senior Marketing Manager will leverage market research and voice of customer data to develop cross-discipline storylines that when applied drive clarity, trust, appeal, and differentiation in the various categories we serve. This work will frame the narrative for the next generation of McGraw Hill in the areas of assessment, personalization, GenAI, and professional learning, and work collaboratively with Portfolio Marketing to make concrete curricular connections. This marketing leader, along with a direct report, will be responsible for leading the strategy, planning, and execution of high-impact marketing initiatives that include market research, customer segmentation, market assessment, competitive positioning, compelling pricing strategies, as well as informing product development across product lines. This position is remote and candidates must be authorized to work in the United States. What you will be doing: Bring insightful questions that challenge the status quo as you assist the product team with the development of next generation tools and services. Synthesize data across multiple sources to make strategic recommendations. Collaborate within Marketing, Sales, and Product Development to bring the voice of the customer to everything you do. Define target audience and personas to inform product and feature vision in collaboration with Product Development. Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies. Develop value proposition and messaging that speaks to customer needs and the product/feature positioning. Manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials. Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies. Uphold core business objectives by understanding and supporting the development of business cases, market value, and product development timelines from strategic planning to product launch. Bring a strong narrative approach to all you do - focus on telling compelling stories about our organization, programs, and products. What you'll need to be successful: Bachelor's Degree in Marketing, Business, or Communications. A minimum of 8 years of experience in Product Marketing and/or Product Management in the K-12 educational publishing industry. A minimum of 2 years of demonstrated success in assessment/curriculum adoptions. Deep understanding of the various types of assessments and the end user. Must have experience with successful product launches. Led segmentation, positioning, pricing, campaigning, and new product development practices. Confidence and willingness to take risks and make smart decisions based on data. Strong ability to influence at all levels within the or

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