Digital Marketing Lead

2 weeks ago

Grand Rapids, United States CURE International Children's Hospitals Full time

Do you love deploying engaging digital strategies and designing meaningful digital communities through powerful audience interaction? CURE International Children's Hospitals is seeking an experienced and driven senior-level digital marketing leader to join our team. This role is ideal for a digital marketing professional who excels in hands-on execution and thrives in a fast-paced environment.

This is an onsite position working in the corporate headquarters located in Grand Rapids, MI, USA. Applicants must be authorized to work for ANY employer in the U.S. CURE is unable to sponsor or take over sponsorship of an employment Visa at this time.
 

POSITION OVERVIEW:

Responsible for executing digital strategies, building digital communities, enhancing digital user experiences, and leveraging measurement and analytics to drive continuous improvement. Key role in working with partners and other teams for web development and marketing technology integration projects to support our mission. 

ESSENTIAL DUTIES:

  1. Oversee and implement comprehensive digital marketing strategies that align with CURE International's roadmap.
  2. Ensure consistency and integration across all digital channels.
  3. Develop and nurture online communities through social media, email marketing, and other digital platforms. 
  4. Work with teams to create engaging content, manage social media presence, and foster meaningful interactions with our audience.
  5. Optimize the user experience on CURE International's website. 
  6. Ensure the site is user-friendly, informative, and aligned with our branding and mission.
  7. Develop and implement enhancements which improve site navigation, content, overall usability, and donation rates.
  8. Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts.
  9. Develop and guide the implementation of a holistic measurement strategy across marketing and web domains.
  10. Utilize data-driven insights to refine strategies and improve campaign performance.
  11. Collaborate with partners, web developers, and IT teams to implement and manage marketing technologies.
  12. Ensure seamless integration of marketing tools, enhance website functionality, and support digital marketing initiatives with the latest technologies.
  13. Partner cross-functionally across multiple teams, including communications, fundraising, and program teams, to ensure cohesive and effective digital marketing strategies.
  14. Plan and manage paid advertising campaigns, including Google Ads, Facebook Ads, and other platforms, to increase awareness and donations.
  15. Maintain and grow email marketing lists, develop targeted email campaigns, and analyze performance metrics to refine strategies.

EDUCATION & EXPERIENCE REQUIREMENTS:

  1. Bachelor’s degree in Marketing, Communications, User Experience, Advertising, or a related field. 
  2. 8+ years of hands-on professional experience in digital marketing, with a proven track record of successful campaigns and measurable results.
  3. Strong understanding of SEO principles and best practices.
  4. Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Salesforce, SEO tools, and email marketing software.
  5. Experience with web development and marketing technology integration.
  6. Experience with non-profit organizations, preferred.

KNOWLEDGE, SKILLS & ABILITIES:

  1. Exhibits a proactive, help-out mindset with a strong focus on overall team, project, and mission success; adept at identifying needs and taking initiative to get involved and contribute.
  2. Proven track record of success, with references who can attest to these achievements.
  3. Strong relational, communication, and EQ skills.
  4. Excellent written and verbal communication skills.
  5. Creative thinking and problem-solving abilities.
  6. Ability to work independently and manage multiple projects simultaneously.
  7. Strong analytical skills and experience with data-driven decision making.
  8. This is a perfect role for an Enneagram 3w2, Working Genius G/T, Meyers Briggs ENTJ/ESTJ.

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