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Marketing Program Coordinator

2 months ago

Durham, United States Health Fitness Full time

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health. Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve – so that everyone is supported. As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.

If you have a passion for wellness and an eye for detail, HealthFitness invites you to consider this opportunity for a Marketing Program Coordinator at our client site located in Research Triangle Park, NC.

Schedule: M-F, working either the opening or closing shift (i.e. 6a-2p or 11a-7p)

Make a direct impact through the development, planning, coordination, marketing and/or implementation of designated health and fitness programs and events, maximizing participation and engagement with a focus of Outreach/Marketing. You will manage program delivery process and teams, ensuring all staff are properly trained, monitor quality and report on program outcomes. You may also participate in program delivery and perform other staff responsibilities such as instructing group exercise classes; personal training; conducting fitness tests, exercise prescriptions, and orientations; and front desk or fitness floor coverage and facility oversight.

What you will be doing:

  • Oversees all programming within designated areas; develops, coordinates, manages, implements and evaluates health and fitness programs within specified program areas to maximize participation, outcomes and customer satisfaction and supervision of programs, services and staff. Ensures staff is properly trained and certified.

  • Facilitates the close alignment of programs with the client’s business needs, employee culture and corporate health strategies. Coordinates marketing of programs to maximize outreach and engagement; develops and distributes electronic and print promotional materials to communicate program offerings and special events.

  • Responsible for all internal Marketing of programs across multiple site (3) locations. Manage all program brands including logo, messaging, templates, etc. for current program brand management. Maintains the established brand image across all Marketing and Communication materials including working within graphics standards and communication channels of the client.

  • Develops and create all Marketing materials including but not limited to website, posters, banners, signage, electronic messages, bulletin board and other visual displays.

  • Develops, launches and manages a social media strategy to drive participation and engagement.

  • Gathers program outcomes data and measures results; evaluates and reports on program effectiveness in meeting objectives and makes recommendations for future program enhancements or modifications.

  • Researches health & fitness educational topics within their specified areas and identifies appropriate participant educational materials.

  • Participates in business planning and budgeting process relating to program and service offerings in their area of expertise.

  • Provides individual and group exercise instruction as applicable; educates participants on proper techniques to maximize exercise safety and effectiveness.

  • Other duties as needed/assigned.

Education/Experience:

  • Bachelor’s Degree in Exercise Science, Health Promotion, Kinesiology, Marketing or related discipline required along with 1+ years related experience OR the equivalent combination of education, certifications and experience.

  • Current First Aid and CPR/AED certification through the American Heart Association, American Red Cross or American Safety and Health Institute is required.

  • Demonstrated experience in leading, coordinating and delivering effective programs including budgeting, marketing and promotions.

  • Strong interpersonal communication and customer service skills including the ability to motivate others.

  • Computer proficiency including but not limited to Microsoft Office programs including at minimum Word, Excel and Outlook.

  • Ability to work effectively both independently and as part of a team with enthusiasm, initiative and creativity.

Compensation: $20-$23.21/hr. Pay is dependent on experience and qualifications. Additional commission opportunities available for someone with a Personal Training certification from an industry recognized and HealthFitness approved provider.

Brand: HealthFitness

Come join HealthFitness Join a team that will not only utilize your current skills but will enhance them as well. We offer a comprehensive benefit package that includes Medical/Dental/Vision plans including HSA, PPO and FSA options, retirement/401(k) with employer matching program, fitness and wellness programs incentivized with medical plan discounts, certification reimbursement program, tuition reimbursement, paid new parent leave, paid Holidays and PTO (starting at 3 weeks for full-time associates), volunteer paid time off and much more.

HealthFitness is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business. EOE/AA. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Age/Disability/Veteran

For the fourth consecutive year we were selected as a Top Workplace by the Chicago Tribune . The award is based exclusively on Trustmark associate responses to an anonymous survey. The survey measured 15 key drivers of engaged cultures that are critical to the success of an organization.