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Associate Shopper Marketing Manager

2 months ago

Bentonville, United States Heartland Food Products Group Full time
Overview of Role

You’ll work to bring Splenda’s brand mission to life of helping people live happier, healthier, longer lives by making it easier to reduce sugar. You’ll focus on improving the shopping experience for consumers in order to drive sales both in-store and online through Shopper Marketing programs at key retailers. Maintaining an omnichannel mindset and comprehensive understanding of retailer tactics, you’ll identify business building opportunities that will drive profitable volume and elevate our partnership.

Key Responsibilities
• Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target
• Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting
• Be a strategic customer and brand advocate while influencing multiple functions both internally externally in the planning, budgeting, and development of programs
• Manage on-site search within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance
• Assist with developing and executing new item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat
• Manage all digital coupon programs, track performance and report out to internal teams.
• Build alliances with synergistic vendors to stay on top of industry trends and technology

Qualifications

Education Required:
• Bachelor’s Degree in Marketing or other business-related field

Experience and Skills Required:
• 1-3 years of experience in marketing, sales, or agency in food or other Consumer Packaged Goods Industry experience required
• Perform at a high capacity to deliver against quick turn-around on unanticipated customer-generated requests. Requires solid project management skill set along with multi-tasking, troubleshooting, and attention to detail
• Adaptable, detail-oriented and able to prioritize effectively
• A natural curiosity to dig deeper into data to identify key drivers and trends
• A growth mindset and desire to advance your career

Preferred:
• Previous Shopper Marketing experience within the CPG industry
• Retail Media and ecommerce experience
• Experience using retailer platforms, portals and systems

Computer Skills:
• Advanced skill set in Microsoft Office Excel to analyze and translate data into actionable insights
• Moderate to advanced skill set in PowerPoint for creative storytelling
• Proficient knowledge and experience with retailer POS systems and syndicated data

Communication Skills:
• Public speaking skills for presentations to peers and customers.
• Collaboratively communicate daily with field sales brand teams business unit teams and retail execution team.
• Excellent verbal and written communication skills. Clear communication across brand and portfolio team in several aspects of the programming: process program details and program results.

Travel:
• Average of 3 trips annually to corporate headquarters for planning and national sales meetings.

Supervisory:
• None