Digital Marketing Specialist

2 months ago

Bentonville, United States Assist NOW Full time
Job Description:

We are seeking a creative and strategic Digital Marketing Specialist with experience in B2B SaaS applications to join our team. The ideal candidate will have a solid background in crafting targeted marketing campaigns, managing multiple social media platforms, and possessing project management skills to oversee marketing initiatives from conception to execution.
Responsibilities:
  • Develop and execute digital marketing campaigns to generate leads and increase brand awareness in the B2B SaaS space.
  • Manage multiple social media profiles, creating and scheduling engaging content that resonates with our target B2B audience.
  • Use analytics tools to track campaign performance and optimize strategies based on data insights.
  • Collaborate with cross-functional teams to align marketing strategies with business goals.
  • Lead and manage marketing projects, ensuring they are delivered on time and within budget.
  • Create content for all digital platforms that speaks to our core business audience, including blogs, white papers, and case studies.
  • Stay up-to-date with the latest trends and technologies in digital marketing and SaaS industries.
Qualifications:
  • Proven experience as a Digital Marketing Specialist or similar role with a focus on B2B SaaS products.
  • Strong creative skills with the ability to produce innovative and original ideas.
  • Experience with SEO/SEM, Google Analytics, CRM software, and content management systems.
  • Proficient in managing large-scale social media accounts across various platforms.
  • Excellent project management skills with an ability to set priorities and meet deadlines.
  • Exceptional communication and organizational skills.
  • Bachelor's degree in Marketing, Digital media, or relevant field.

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