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Digital Strategist, Advertising

3 months ago

San Diego, United States Slalom Full time
This is a role with one of Slalom's global teams. Travel will be required.

Who You'll Work With

In today's world, fast beats slow, and the secret to speed is the intersection of people, experiences, and technology. The Global Business Advisory Services team lives in and loves that intersection as we help our clients reach for and realize their desired business outcomes. We accelerate the growth of more impactful work and the evolution of Slalom.

Role: Digital Strategist - Advertising & Marketing Technology

Target Level: Senior Principal or Director

You will enjoy this role if you are passionate about helping clients plan, build and sustain engaging digital experiences leveraging the latest digital strategies. You will advise and guide business stakeholders to define the future of their digital marketing capabilities - bridging the gap between the business and technology to transform the organization and build engaging and highly personalized experiences for customers.

What You'll Do
  • Guide business stakeholders to resolve problems surrounding digital strategy and MarTech
  • Analyze and understand client's Marketing and Advertising Technology maturity and needs from a people/process/system perspective
  • Define MarTech strategies and solutions across marketing, sales, and service
  • Drive omni-channel orchestrated experiences leveraging industry-leading marketing automation platforms and closely connected technologies (CDP, CRM, analytics, etc.)
  • Deliver strategic insights on digital collaboration tools, business models, D2C systems, and demand generation through digital marketing
  • Help build next-generation marketing teams and capabilities at Fortune 500 brands that seek to modernize their marketing operations, talent mix, and technology stacks
  • Contribute to team development through coaching/mentoring, and by supporting recruiting activities and onboarding
Core Skills
  • Use Case & Requirements gathering
  • Maturity Modeling Assessment
  • Agile Marketing Transformation
  • Competitive Benchmarking
  • MarTech / AdTech Strategy & Planning
  • Strategic Planning & Roadmap Development
  • Business Case Development
What You'll Bring
  • Experience with sales activities and pursuits, including business development, proposals, statements of work, and revenue targets of $1M-2.5M+
  • Deep subject matter expertise in digital transformation and topics relating to digital strategy and marketing
  • Proficiency in developing roadmaps for marketing technology ecosystems needed to better serve customers (e.g., marketing automation platform, CDP)
  • Experience collaborating with clients to identify barriers for execution of their vision and advise on ways to obtain alignment and action
  • Ability to lead and facilitate workshops - discovery, brainstorming, review, and final read-out
  • Experience working with cross-functional teams, having developed ideas to bring together brand goals and tailor objectives and consumer needs


Compensation and Benefits

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer a yearly $350 reimbursement account for any well-being related expenses as well as discounted home, auto, and pet insurance.

Slalom is committed to fair and equitable compensation practices. In California, the base salary pay range for Director is $161,000 to $307,000 and the targeted base salary range is $215,000 to $240,000. The base pay salary range for a Senior Principal in California is $140,000 to $258,000 and the targeted base salary is $180,000 to $215,000. In addition, individuals may be eligible for an annual discretionary bonus. Actual compensation will depend upon an individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

EEO and Accommodations

Slalom is an equal opportunity employer and is committed to inclusion, diversity, and equity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans' status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified applications with criminal histories, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team if you require accommodations during the interview process.

We will accept applications on an ongoing basis until a candidate is selected for the position.