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Consumer Insights Manager

2 months ago

Salisbury, United States Retail Business Services Full time
Category/Area of Expertise: Strategy
Job Requisition: 391980_external_USA-NC-Salisbury_8242024
Address: USA-NC-Salisbury-2110 Executive Drive
Store Code: Consumer Insights (5139251)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose
The Consumer Insights Manager works in partnership with Ahold Delhaize USA and the Food Lion team. They leverage primary research & secondary research for company initiatives in partnership with insights team members, research vendors, and business partners within the organization to provide high quality, concise and useful insights. They will ensure integrity through consistent, timely and error free reporting. This person will also be proficient in a wide set of consumer research and insights including qualitative and quantitative methodologies to provide a data-driven view of the customer.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office location for this position is Salisbury, NC.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities
  • Assess business needs and develop appropriate research plan(s) based on objectives and key critical metrics.
  • Lead and implement both large tracking studies and ad hoc work.
  • Data collection, analysis, and descriptive statistics
  • Connect with business partners across banners and subsidiaries of Ahold Delhaize to understand issues and objectives to deliver the best and most practical consumer research.
  • Lead development, analysis, and delivery of timely, error-free reporting with insights and recommendations.
  • Develop and deliver presentations at key Management Meetings as appropriate.
  • Generate significant consumer insights that result in increased sales and revenue by handling the integration of data from a variety systems and sources, including, but not limited to primary consumer research, syndicated data systems and proprietary vendor provided data sources.
  • Collaborate with team to manage key vendors.
  • Communicate design and findings from research to all levels of leadership.
  • Participate in team efforts to improve and discover innovative research methodologies.
  • Implement standard methodologies within consumer insights through standardization of methods, vendors, tools, and reporting.
  • Partner closely with other team members within Consumer Insights, Advanced Analytics and Food Lion banner team to lead development, analysis, and execution of priority recommendations.
  • Support strategic analyses that define and improve performances on high priority issues.
  • Develop and implement projects with an ownership mindset.
Qualifications
  • 5+ years in consumer research in CPG/Retail, can be a combination of manufacturer/client side and research supplier side.
  • Experience with brand positioning research.
  • Experience with package research.
  • Bachelor's degree in one of the following: Marketing, Marketing Research, Psychology, Statistics, Mathematics, or Economics.
  • Master's Degree is a plus
Preferred Qualifications
  • Project management and the ability to lead multiple projects at once while maintaining timelines and quality.
  • Excellent verbal and written communication skills and the capability to present and articulate the vision in a way everyone can relate to.
  • Determination, integrity, and objectivity. Ability to push back respectively when needed.
  • A good listener who can interpret the needs of the business partner.
  • A teammate with a strong ability to work independently.
  • Motivated and detail oriented.
  • Able to bring the voice of the customer alive.
  • Ability to prioritize and multitask by using landmarks to manage the progress of the work.
  • Adaptive/flexible work style.
  • Willingness and ability to learn through unfamiliar tasks and trying innovative approaches.
  • Strong problem solving, decision making and analytical skills.
  • Ability to manage vendor relationships optimally by building broad-based relationships.

#LI-LL1 #LI-Hybrid

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation, serving millions of omnichannel customers each week.