Consumer Insights Manager

2 months ago

Salisbury, United States Perdue Farms Full time

Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.SummaryThis position garners insights from both primary and syndicated data across the Perdue Foods enterprise, gathering data and interpreting into stories that are actionable. The insights/marketing research manager role will support company growth and drive the voice of the consumer across all the company s brands. They support brand/product teams in creating new products, strengthening positioning, and aid in advertising, with effective and efficient quantitative and qualitative methodologies. With direction from the director, they will partner with our agencies and vendors, such as IRI, Kantar, Qualtrics, IPSOS, and other key research suppliers. The insight manager will continually improve capability and competency through innovative tools and techniques and will occasionally interface directly with senior leadership in sharing findings and recommendations. The Insights Manager will manage projects and build relationships across the organization and 3rd party market research vendors. Ideal candidate should be able to showcase:Strategic IntentBeing Influential and CollaborativeDriving ImpactActing like an Owner and Self-starterFlexibility and Working in AmbiguityPrincipal and Essential Duties & ResponsibilitiesHelp develop and execute foods consumer and customer research agenda. Assist director in identifying priorities, develop appropriate market research methodologies/studies, collect data, analyze results, synthesize and clearly communicate insight and recommendation(s).Assisting in the creation and execution of research plans for brands, channels, and other corporate initiatives to include, but not limited to the following:Recommending and evaluating various approaches to a strategic researchBrand Health & Reputation TrackingNew product concept testingQuantitative research testing such choice-based models, segmentation, path to purchase, consumer decision tree, marketing media mixQualitative research as needed, delivering reports in an accurate and timely mannerCommunication testing
advertisements, packaging, etc.Gather data and develop reports in IRI Unify including POS, Panel, Shopper insights research and be able to integration of syndicated and custom researchLead yearly brand situation assessment with research vendors in preparation for growth planning with teamHelp develop research Best Practices for the organizationCreate strategic partnership with brands, channels and portfolio leads, helping to connect insights and recommend actions and clear next stepsProvide insights thought leadership and stay current on trends for retail and foodserviceImprove organizational capability and competency through innovative tools and techniquesDesign quantitative research (surveys/questionnaires, polls) and provide statistical analysis of dataDevelop a story using data visualization and statistical software programs via tools such as Qualtrics, custom DIY platforms, SurveyMonkey, SPSS, XLSTAT, Tableau, Power BILead qualitative projects using our DIY internal virtual focus group platform and develop qualitative AI research using our custom qualitative AI platform, UserTestingEducation and Experience RequirementsBackground in Marketing, Business or related field required5+ Years Prior experience in a relevant market research role, and consumer insights experience on the client-side (CPG preferred)Experience leveraging syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc.)Superior communication, collaboration, organizational and interpersonal skillsStrong statistical knowledge to design and analyze data; presentation skills (written, oral, and across Microsoft Office Suite)Must be able to thrive in a fast-paced environment with multiple projectsHigh attention to detailExperience PreferredCPG experience. Master s degree. Protein experience. Experience with survey and analytic programs such as Qualtrics, Google Cloud Platform (Google Analytics), and qualitative AI. Ideal candidate is onsite in Salisbury, MD, but open to remote.Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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