Marketing Manager, Patient Marketing, Respiratory Biologics

4 weeks ago

Wilmington, United States AstraZeneca Full time

Do you have expertise in, and passion for marketing? Would you like to apply your expertise to impact the Respiratory Biologics therapeutic area in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you

At AstraZeneca, we put patients first and strive to meet their unmet needs worldwide. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality. If you are swift to action, confident to lead, willing to collaborate, and curious about what science can do, then you’re our kind of person.

The BioPharmaceuticals Business Unit (BBU) creates and executes meaningful therapeutic area and product strategies that are focused on addressing the unmet needs of patients around the world. We are committed to changing the course of medicine and bringing innovative therapies to enhance the quality of life for our patients. The BBU integrates commercial, market access, medical, digital, and corporate functions to drive scientific development and commercial excellence in the core areas of respiratory, cardiovascular, renal and diabetes disease.

As a Marketing Manager in Wilmington, DE, you’ll play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients’ lives. The Marketing Manager, Patient Marketing is responsible for working with Brand Leadership and partner collaboration teams to develop, execute and measure aspects of the brand strategy.

What you’ll do

  • Lead the execution of the Patient Marketing Strategy across diverse patient segments

  • Effectively convey the brand's vision with passion and authenticity to both marketing and cross-functional teams

  • Supervise operational work streams, ensuring alignment to strategy, adherence to achieving project milestones, and providing essential insights for effective in-market execution

  • Exhibit collaborative leadership across different functions, adeptly organizing people, activities, communication, and resources toward shared objectives within set timelines

  • Display strategic thinking prowess to drive impactful outcomes

  • Collaborate in defining program KPI goals while establishing and monitoring program measurement

  • Manage day-to-day budget allocations and cultivate relationships with agency partners

  • Lead specific workstreams and capitalize on brand opportunities, as directed by the Senior Marketing Director, with accountability for final outcomes

  • Establish and/or optimize governance structures and collaborative methodologies within co-promotion alliances

Essential for the role

  • 3 years of pharmaceutical or related experience OR 3 years of marketing experience and 1 year in pharmaceutical industry

  • Bachelor’s Degree

  • Proven ability to lead without authority

  • Ability to manage complex projects

  • Ability to gauge the feasibility, impact and risks of proposed programs

  • Comfort operating in a highly regulated environment and industry

  • Strong communication and interpersonal skills

Desirable for the role

  • Prior Respiratory or Biologics area experience

  • Experience launching new products or indications

  • Advanced Degree in Business, Marketing, or Science

  • Understanding of US healthcare system pricing and reimbursement

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential. Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be. This means we’re opening new ways to work, pioneering innovative methods and bringing unexpected teams together. Interested? Come and join our journey.

So, what’s next

If you're ready to make a lasting impact in marketing by tapping into your expertise in an environment driven by science and innovation, we encourage you to apply.

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Date Posted

15-Oct-2024

Closing Date

01-Nov-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form. AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.

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