Digital Marketing Strategy Manager

1 week ago

Wilmington, United States AAA Mid Atlantic Full time

AAA is hiring for a Digital Marketing Strategy Manager to join our team This role provides leadership in the overall digital marketing strategy across all ACA product lines. This role is responsible for the strategic development of digital marketing recommendations with an understanding of the changing technology landscape, emerging trends and tools and understanding of consumer habits, as well as goal setting to align with business objectives and drive volume.

Our ideal candidate will have expertise in paid digital advertising, and will be a digital marketing/advertising expert with an emphasis in SEM knowledge.

What we can offer you:

  • A competitive salary, commensurate with experience

  • Annual Bonus + Annual Merit Increase eligibility

  • Hybrid schedule available

  • Comprehensive health benefits package

  • 3+ weeks of paid time off accrued during your first year

  • 401(K) plan with company match up to 7%

  • Professional development opportunities and tuition reimbursement

  • Paid time off to volunteer & company-sponsored volunteer events throughout the year

  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability

What You'll Do:

  • Responsible for leading the strategy, development and implementation of digital marketing strategies, with a focus on search engine marketing (SEM) across all product lines.

  • Designs and implements complex digital marketing strategies and tactics to achieve targeted new sales and revenue goals, in partnership with the product marketing teams.

  • Assesses existing programs and recommends strategies and tactics to help create broad impact, scalable and efficient digital marketing strategies to drive growth across ACA.

  • Evaluates diagnostic metrics to determine optimizations needed to improve performance including ad group and keyword adjustments, negatives, copy, landing page selection and copy, etc.

  • Measures key performance metrics, including website traffic, audience engagement, conversion rate, and ad spend return on investment

  • Identifies customer touchpoints and assesses end-to-end customer experience across diverse digital channels.

  • Monitors actual new business results versus plan and responds to both positive and negative trends with revised tactics.

  • Collaborates with product marketing teams to align and improve over-arching digital strategy and work with web developers and marketing teams to properly implement search best practices.

  • Creates and manages campaign plans, forecasting trends, budget planning, pacing, and advanced optimization technique.

  • Analyzes key KPIs to formulate insights and translate to actionable next steps to optimize performance

  • Indirectly manages and directs ACA Marketing Partners such as product marketing, creative and account teams on strategy and day to day activities.

  • Builds strategic alliances with relevant internal and external organizations and media partners to optimize efficiency of marketing efforts.

  • As a member of the larger Corporate Marketing Team, works to develop partnerships within the team to optimize marketing efforts.

  • Other duties as assigned

Minimum Qualifications:

  • Bachelors’ degree (BS/BA) in Marketing, Advertising, Business, or related field; equivalent experience may be considered in lieu of degree

  • 7+ years’ applicable experience

  • 5+ years’ experience in digital marketing

  • Comprehensive understanding of the digital marketing discipline, including principles and functions.

  • Demonstrate strong analytics/insights capability.

  • Ability to lead a variety of marketers to learn and grow within the digital advertising space

  • Superior written and oral communication skills.

  • Ability to work effectively managing a variety of projects and tasks requiring significant interaction with others outside the department. Flexibility to quickly adapt to changes in priorities.

  • Strong interpersonal and leadership skills with the ability to interact with senior management.

  • Ability to multi-task and manage multiple projects at one time.

  • Ability to analyze results and identify and implement strategies to improve business results.

  • Proven planning and budgeting skills.

  • A high degree of professionalism and integrity.

  • Desktop computing skills, including the use of standard business application software (e.g., Microsoft Office, Word, Excel, PowerPoint, Visio, Access, MAC Quark, Adobe desktop publishing, etc.)

  • Ability to work as a team member with all levels of management, as well as outside vendors, suppliers and club partners.

    AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color , gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

Job Category:

Marketing

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