Marketing Manager

Facility
Name:HARTMAN ARENA

JOB INFORMATION
Job
Title:Marketing ManagerDepartment:Administration
Reports
To:Executive DirectorFLSA
Status:Exempt 1 Non Exempt 0

Prepared
By:Ben BolanderDate
Prepared:11/08/2024
Prepared
By:Date
Prepared:

SUMMARY
Manages all aspects of marketing for the facility. This includes promotional and print materials, media buying, designing, public relations, event sponsorship sales, website maintenance, and social media strategy. Creating and implementing event marketing plans, signage sales, premium seat sales, and other general marketing functions. Requires evening and weekend work as event schedule demands.

ESSENTIAL DUTIES include the following. Other duties and responsibilities may be assigned.

1.Oversees all marketing, public relations, and advertising for events.
2.Supervises all marketing collateral material and vendors.
3.Established positive relationships with all media.
4.Develops and manages websites, social media strategy and digital footprint to continually build upon Arena's brand/image.
5.Maintains strong relationship and communications with sponsors and premium seat holders.
6.Oversees artwork and design for signage. Updates digital signage on an event-to-event need.
7.Maintains sales and marketing departmental budget as established by Executive Director.
8.Meets annual marketing departmental goals and objectives.

OTHER RESPONSIBILITIES
9.Gathers, records, and compares event attendance monthly, quarterly, and year-to-date.
10.Summarizes monthly attendance, events, and economic impact for Client.
11.Forecasts event attendance and economic impact to develop the annual budget.
12.Directly or indirectly sells venue advertising, signage, sponsorship packages, suites and premium seating and other revenue producing assets.
13.Attends and contributes to weekly senior staff meetings.
14.Attendance during regularly scheduled hours, position may include nights and weekends.
15.Plans and monitors special events.
16.Assists in the development and coordination of premium food and beverage functions with the food and beverage department as it pertains to the Loge seat level.
17.Serves as a liaison with other event staff affecting the Loge seat level.
18.Attend training seminars and conferences.
19.Rotate Manager on Duty (MOD) responsibilities.

SUPERVISORY RESPONSIBILITIES
Directly supervises both full and part-time employees in the Sales and Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, developing employees; management of departmental work assignments; addressing employee relation concerns.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Preferred candidate will possess the following:
1.Four-year degree in marketing/communications or related field.
2.A minimum of three to five years previous experience. Knowledge of public and media relations, media buying, promotional and sales development and advertising.
3.Demonstrated knowledge of event center practices.
4.Demonstrated leadership skills, proactive work ethic, willingness to learn, and ability to follow instructions.
5.Knowledge of Excel and Word processing programs.

CERTIFICATES, LICENSES, REGISTRATIONS
1.Applicant must possess a current, valid driver's license.

LANGUAGE SKILLS
1.Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
2.Ability to write reports, business correspondence, and procedure manuals.
3.Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
4.Ability to speak and understand English.

MATHEMATICAL SKILLS
1.Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
2.Ability to add, subtract, multiple and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITY
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; ability to remember previously learned material such as specifics, criteria, techniques, principles, and procedures ; ability to grasp and interpret the meaning of material; ability to use learned material in new and concrete situations; ability to break down material into its component parts so that its organizational structure can be understood; ability to recognize casual relationships, disseminate between behavior mechanisms, and identify elements that are relevant to the validation of a judgment; ability to put parts together to form a new whole or proposed set of operations; ability to relate ideas and formulate hypotheses; ability to judge the value of material for a given purpose on the basis of consistency, logical accuracy, and comparison to standards; ability to appraise judgments involved in the selection of a course of action; ability to identify choices and potential outcomes, determine importance of outcomes, combine information to prioritize options and make decision based on best and most important choice.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.Ability to perform the following physical activities: stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
2.Ability to manipulate necessary office equipment, computer software and peripherals.
3.Must be able to work flexible hours including evenings, weekends, and holidays.
4.Must be willing to do considerable travel, including overnight.
5.Work is classified as light with the requirements of exerting up to 20 lbs of force occasionally, and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1.Performs duties in a well-ventilated, well-lighted and temperature-controlled office environment.
2.The noise level is minimal in daily work environment, but can be very loud during specific events such as concerts, sporting events, monster trucks, etc.

CONCLUSION
The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. This is not an all-inclusive list of responsibilities, duties, and skills required of personnel so classified. Further, this job description is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of any employee under his/her supervision. I understand that employment is the will and discretion of the employer and either the employer or the employee may terminate the employment with or without cause at any time.

I have read and understand this Job Description and confirm that I meet the minimum requirements and can perform the essential duties and responsibilities as listed herein.