Direct Marketing Manager

2 weeks ago

Herndon, United States Learning Tree International Full time

Status: exempt

Reports to: Head of Global Marketing

Direct Marketing Manager

Overview:

We are seeking a dynamic Direct Marketing Manager to spearhead our direct marketing initiatives, focusing on government sectors, new business acquisitions, and B2B verticals. This role will be crucial in developing and executing strategies to generate revenue, acquire new logos, and drive growth within targeted vertical markets. The ideal candidate will possess strong experience in direct marketing, campaign management, and vertical market penetration.

Responsibilities:

  • Direct Marketing Strategy:
    • Develop and implement direct marketing strategies tailored to government sectors, new business opportunities, and B2B verticals.
    • Design and manage campaigns aimed at generating revenue and acquiring new logos.
  • Campaign Management:
    • Oversee the execution of direct marketing campaigns, including email, direct mail, and digital marketing initiatives.
    • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
  • Government Sector Marketing:
    • Identify and target key government accounts and sectors to drive engagement and secure new business.
    • Develop marketing approaches customized for government clients' needs and requirements.
  • New Customer Acquisition:
    • Create and execute strategies to acquire new customers and expand the customer base.
    • Collaborate with sales teams to identify leads and drive awareness.
  • Vertical Market Penetration:
    • Conduct market research to uncover trends and opportunities within specific verticals.
    • Test new markets.
    • Develop marketing strategies to enhance presence and growth in these verticals.
  • B2B Marketing
    • Design and execute direct marketing campaigns for B2B audiences to drive acquisition and retention.
    • Utilize customer insights to tailor marketing efforts and improve campaign effectiveness.
  • Performance Tracking and Reporting:
    • Track key performance indicators (KPIs) for direct marketing activities.
    • Provide regular performance updates and strategic recommendations to senior management.
  • Cross-functional Collaboration:
    • Work closely with sales, product, and creative teams to ensure alignment and integration of marketing efforts.
    • Coordinate with external vendors and partners as needed to support campaign execution.

Minimum Requirement:

  • Education: Bachelor's degree in marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in direct marketing, with a focus on government sectors, new business acquisition, and B2C verticals.
  • Skills: Strong expertise in direct marketing strategies, campaign management, and performance analytics.
  • Analytical Skills: Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Leadership: Proven leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Communication: Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.

Preferred Qualifications:

  • Experience in marketing to government sectors and vertical markets.
  • Knowledge of CRM systems and marketing automation tools.
  • Familiarity with market research techniques and lead generation strategies.

Join Our Team:

If you are passionate about crafting compelling marketing communications, particularly through the medium of email, and thrive in a collaborative environment, we would love to hear from you Be a part of our team and play a pivotal role in shaping the future of our brand's digital narrative. Apply now with your resume and portfolio highlighting your prowess in marketing communications, particularly within the realm of email marketing.

  • Direct Marketing Manager

    3 weeks ago

    Herndon, United States Learning Tree International Full time

    Status: exempt Reports to: Head of Global Marketing Direct Marketing Manager Overview: We are seeking a dynamic Direct Marketing Manager to spearhead our direct marketing initiatives, focusing on government sectors, new business acquisitions, and B2B verticals. This role will be crucial in developing and executing strategies to generate revenue, acquire new...

  • Direct Marketing Manager

    3 weeks ago

    Herndon, United States Learning Tree International Full time

    Job DescriptionJob DescriptionStatus: exemptReports to: Head of Global Marketing Direct Marketing ManagerOverview:We are seeking a dynamic Direct Marketing Manager to spearhead our direct marketing initiatives, focusing on government sectors, new business acquisitions, and B2B verticals. This role will be crucial in developing and executing strategies to...

  • Direct Marketing Manager

    2 weeks ago

    Herndon, United States Learning Tree International Full time

    Job DescriptionJob DescriptionStatus: exemptReports to: Head of Global Marketing Direct Marketing ManagerOverview:We are seeking a dynamic Direct Marketing Manager to spearhead our direct marketing initiatives, focusing on government sectors, new business acquisitions, and B2B verticals. This role will be crucial in developing and executing strategies to...

  • Marketing Manager

    4 weeks ago

    Herndon, United States Addison Group Full time

    The ideal candidate will have a strong background in marketing, particularly digital marketing, with a proven track record of success in SEO/SEM, website and content management, and analytics. This role requires a minimum of 5 years of relevant experience and a Bachelor's degree. Certifications in digital marketing are a plus. Key Responsibilities:Develop...

  • Marketing Manager

    1 month ago

    Herndon, United States Addison Group Full time

    The ideal candidate will have a strong background in marketing, particularly digital marketing, with a proven track record of success in SEO/SEM, website and content management, and analytics. This role requires a minimum of 5 years of relevant experience and a Bachelor's degree. Certifications in digital marketing are a plus. Key Responsibilities:Develop...

  • Digital Marketing Manager

    1 month ago

    Herndon, United States Addison Group Full time

    Job DescriptionJob DescriptionPosition: Digital Marketing ManagerLocation: Herndon, VAHybrid (2 days onsite, Tues and Wed)Are you looking for a growth opportunity for a reputable company with a positive work environment? Our client is looking for a Digital Marketing Manager to join their team. Please contact us today to discuss this opportunity! Job...

  • Digital Marketing Manager

    3 weeks ago

    Herndon, United States Learning Tree International Full time

    Job DescriptionJob DescriptionOverview:We are seeking a dynamic Digital Marketing Manager specializing in website management, e-commerce strategies, and demand generation. This role will be instrumental in enhancing our online presence, optimizing user experience, driving e-commerce sales, and generating demand through effective digital marketing...

  • Digital Marketing Manager

    4 weeks ago

    Herndon, United States Learning Tree International Full time

    Job DescriptionJob DescriptionOverview:We are seeking a dynamic Digital Marketing Manager specializing in website management, e-commerce strategies, and demand generation. This role will be instrumental in enhancing our online presence, optimizing user experience, driving e-commerce sales, and generating demand through effective digital marketing...

  • Digital Marketing Manager

    1 month ago

    Herndon, United States Addison Group Full time

    Location: Herndon, Virginia - Hybrid (2x a week)About Us: We are a dynamic and innovative company focused on delivering exceptional digital solutions. Our mission is to create high-quality, user-friendly applications that enhance business performance. We are looking for a skilled professional to join our team and drive our website strategy and optimization...

  • Digital Marketing Manager

    1 month ago

    Herndon, United States Addison Group Full time

    Location: Herndon, Virginia - Hybrid (2x a week)About Us: We are a dynamic and innovative company focused on delivering exceptional digital solutions. Our mission is to create high-quality, user-friendly applications that enhance business performance. We are looking for a skilled professional to join our team and drive our website strategy and optimization...

  • Marketing Intern

    2 weeks ago

    Herndon, Virginia, United States China Unicom americas Operations Limited Full time

    Job OverviewPosition: Marketing Specialist InternThis is a full-time internship opportunity within the marketing department.Key Responsibilities:Conduct comprehensive market research and analysis tailored to the Americas region, aligning with departmental and organizational objectives.Perform in-depth market insight research focusing on various aspects such...

  • Director of Marketing

    2 weeks ago

    Herndon, United States China Telecom Americas Full time

    Position Title: Director of Marketing Location: Herndon, Virginia Status: Full Time Description Summary: China Telecom Americas, a fast-growing company, is seeking a Director of Marketing that will lead our marketing efforts across the Americas (focused on the United States, Canada and Brazil) and drive growth in the rapidly evolving technology and...

  • Sr. ABM

    2 weeks ago

    Herndon, United States Anaplan Full time

    At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market. What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture. Our...

  • E-commerce Marketing Strategist

    2 weeks ago

    Herndon, Virginia, United States Addison Group Full time

    Location: Hybrid work environmentAbout Us: At Addison Group, we pride ourselves on being a forward-thinking organization dedicated to providing top-notch digital solutions. Our goal is to develop high-quality, user-centric applications that significantly improve business outcomes. We are in search of a talented individual to enhance our website strategy and...

  • Customer Success Manager

    2 months ago

    Herndon, United States FranConnect Full time

    FranConnect is the leading franchise and multi-unit management software provider. For 20 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 1500 brands worldwide. Nine of the Franchise Times Top 10 Fastest-Growing franchise businesses rely on FranConnect to drive growth, improve profitability, and streamline...

  • Customer Success Manager

    2 months ago

    Herndon, United States FranConnect, LLC Full time

    Job DescriptionJob DescriptionDescription:FranConnect is the leading franchise and multi-unit management software provider. For 20 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 1500 brands worldwide. Nine of the Franchise Times Top 10 Fastest-Growing franchise businesses rely on FranConnect to drive...

  • Marketing Intern

    1 month ago

    Herndon, United States AFG Group, Inc. Full time

    Job Title Marketing Intern Location Herndon, VA 20170 US (Primary) Category Marketing/Communications Job Type Part-time Temporary Career Level Intern Education Some College Coursework Completed Travel None Security Clearance Required None Job Description Founded in 1990, award winning AFG Group, Inc. provides a full range of program, project and construction...

  • Marketing Assistant Intern

    2 weeks ago

    Herndon, Virginia, United States AFG Group, Inc. Full time

    Position Title: Marketing Assistant Intern Location: Herndon, VA 20170 US Category: Marketing/Communications Job Type: Part-time Temporary Career Level: Intern Education: Some College Coursework Completed Travel: None Security Clearance Required: None Company Overview: Established in 1990, AFG Group, Inc. is a recognized leader in providing comprehensive...

  • Digital Marketing Specialist

    7 days ago

    Herndon, United States Addison Group Full time

    Job DescriptionJob DescriptionTitle: Digital Marketing SpecialistLocation: hybrid - 2 days onsite in Herndon, VAJob Summary:We are seeking a dynamic and results-driven Marketing Specialist with a focus on email marketing, SEO, and digital advertising to join our growing team. The ideal candidate will have 2-4 years of experience using HubSpot or Mailchimp...

  • Market Analysis Intern

    2 weeks ago

    Herndon, Virginia, United States China Unicom americas Operations Limited Full time

    Job OverviewPosition: Marketing Specialist InternThis is a full-time internship opportunity aimed at supporting the marketing efforts of China Unicom Americas Operations Limited.Key Responsibilities:Assist in the planning and execution of comprehensive market research and analysis tailored to the needs of the Americas region.Conduct in-depth market insight...