Digital Marketing Manager

1 month ago

Herndon, United States Addison Group Full time

Location: Herndon, Virginia - Hybrid (2x a week)


About Us: We are a dynamic and innovative company focused on delivering exceptional digital solutions. Our mission is to create high-quality, user-friendly applications that enhance business performance. We are looking for a skilled professional to join our team and drive our website strategy and optimization efforts.


Job Summary: This role involves developing and executing strategies to optimize website performance, enhance user experience, and increase conversion rates. The ideal candidate will lead digital marketing campaigns, manage e-commerce platforms, and develop demand generation strategies to support sales growth.


Key Responsibilities:

  • Website Strategy & Optimization: Develop strategies to improve website performance, user experience, and conversion rates to drive online sales.
  • E-commerce Campaign Management: Lead digital marketing initiatives to attract traffic, acquire customers, and boost online sales.
  • Demand Generation: Create and implement strategies to generate leads, nurture prospects, and support sales pipeline growth.
  • SEO & SEM: Implement search engine optimization strategies and oversee search engine marketing campaigns to drive targeted traffic and conversions.
  • Conversion Rate Optimization (CRO): Analyze website data and user behavior to identify opportunities for improvement and implement strategies to enhance conversion rates.
  • Content Strategy: Work with content teams to develop engaging, SEO-optimized content that supports demand generation efforts.
  • Analytics & Reporting: Use tools to monitor website performance, track key performance indicators, generate reports, and derive actionable insights for continuous optimization.
  • Budget Management: Manage digital marketing budgets, allocating resources to campaigns that deliver the highest return on investment and contribute to revenue growth.
  • Cross-functional Collaboration: Collaborate with product management, design, IT, and sales teams to align website and digital marketing initiatives with overall business objectives.
  • E-commerce Platform Management: Oversee the operation and optimization of the e-commerce platform, ensuring a seamless user experience from browsing to checkout.


Minimum Requirements:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field.
  • Experience: 5+ years of experience in digital marketing, focusing on website management, e-commerce, and demand generation.
  • Skills: Strong expertise in website analytics, SEO, SEM, and CRO, and proficiency with digital marketing tools and platforms.
  • Analytical Skills: Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Leadership: Outstanding leadership and project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Communication: Exceptional communication skills with the ability to collaborate effectively across teams and influence stakeholders.


Preferred Qualifications:

  • Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
  • Certifications in digital marketing, Google Analytics, or relevant areas.
  • Knowledge of HTML/CSS and experience with website CMS platforms.

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