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Digital Marketing Manager

2 months ago

Annapolis, United States Knak Digital Full time

Benefits

Insurance (Health, Dental), Excellent bonus and profit sharing, Paid Maternity leave, Staff Development, Community Service, Mission-driven, purposeful clientele and project work.  Hybrid model.

Your Role

  • Lead and manage digital marketing campaigns, including paid search, SEO, email marketing, online display, and web/mobile initiatives.
  • Collaborate with the team to define success metrics, analyze performance, and optimize campaigns.
  • Manage significant paid search engagements, leveraging expertise in organic vs. paid search, optimization, and smart bidding.
  • Develop and execute effective email marketing programs, focusing on list building, automation, A/B testing, and reporting.
  • Identify content opportunities to promote clients' brands.
  • Improve processes for collecting and analyzing campaign performance data.
  • Collaborate with UX/UI, design, and development teams on web/mobile projects.
  • Provide expert digital marketing counsel to internal and external stakeholders.
  • Stay up-to-date on industry trends and technologies.

Your Role

  • 2-4 years of experience managing successful digital marketing campaigns.
  • Proficiency in Google Marketing Platform products (Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner).
  • Google Analytics and Google Ads certifications preferred.
  • Proven SEO expertise and experience with website optimization.
  • Commitment to producing high-quality work and meeting deadlines.
  • Familiarity with content management systems, email service providers, and HTML code.
  • Experience working with nonprofits and digital fundraising a plus.