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Social Media and Communications Coordinator
2 months ago
Responsibilities:
Social Media Management:
- Oversee and manage the @golipscomb social media presence across various platforms, including Instagram and TikTok.
- Develop a social media content calendar and create engaging content tailored to each platform's audience.
- Develop strategies to increase Lipscomb University's presence and engagement on TikTok and Instagram.
- Track and analyze social media metrics to assess performance and inform strategy adjustments.
- Lead a team of student workers to assist in content creation and idea generation for social media.
- Provide guidance, feedback, and support to ensure the team meets objectives and maintains a consistent brand voice.
- Capture high-quality video content at various admissions events, such as Lipscomb Fridays, Accepted Student Events, and Summer Scholars.
- Utilize footage to create compelling promotional videos for social media, email campaigns, and other university platforms.
- Coordinate with the Public Relations office to ensure consistency and alignment with the university's main social media channels.
- Collaborate with University Marketing and the Undergraduate Admissions team to synchronize social media content with digital/print marketing initiatives and important admissions deadlines.
- Work closely with the Assistant Director of Enrollment Communication to develop new strategic email communication plans and monthly marketing initiatives.
- Support the Assistant Director of Enrollment Communication on various assignments, including copywriting, content development, graphic design, working with our marketing vendors and auditing communication plans.
- Assist with updating and maintaining the Lipscomb University website and profiles on college search sites as needed.
- Proven experience in social media management, content creation and analytics.
- Proficiency in producing and editing video content for mobile platforms.
- Strong writing skills with an eye for detail and creativity.
- Brings creative, innovative ideas to the table.
- Ability to work effectively in a team environment and lead student workers.
- Excellent organizational and communication skills.
- Familiarity with social media trends and platforms, especially TikTok and Instagram.
- Bachelor's degree in Marketing, Public Relations, Communications, or a related field.
- Previous experience with social media content creation, managing content calendars and tracking analytics.
Note: This position offers the opportunity to make a significant impact on Lipscomb University's digital presence and engagement with prospective students, families and the broader community.
