Paid Media Buyer

3 weeks ago

Franklin, United States FULL FOCUS CORP Full time

Are you ready to dive into a role that isn't just a job but an exciting opportunity to reshape our advertising as a company completely? Look no further because, at Full Focus, we're on the hunt for a Paid Media Buyer (Amazon) who lives and breathes innovation, data mastery, and strategic brilliance.

The mission of the Paid Media Buyer is to contribute to the overall profitability of Full Focus by successfully creating, growing, and optimizing the smoothest, simplest, and highest-converting advertising campaigns you've ever seen.

The Paid Media Buyer will advance the message and mission of Full Focus by creating, analyzing, and optimizing world-class ad campaigns for the Full Focus Planner that attract new customers and retarget current customers to keep coming back repeatedly.

In this role, you'll work closely with our Leadership and Marketing teams.

Your goal in this role is to grow our new customer base while maintaining an acceptable ROAS. Specifically, in the first six months as the Paid Media Buyer, you aim to accomplish these two main objectives:

  1. You have successfully increased our new to brand customer base via ads from 200 to 1,000+ a month.
  1. You have been able to maintain an account wide ROAS of 3.0, contributing to the overall profitability of the company.


This is achieved through three primary main areas of focus, including but not limited to:
  1. Creative - You love strategizing, creating, and implementing new ad campaigns. You're constantly seeking the best angle to captivate new audiences and drive overall sales. You are highly collaborative and enjoy working alongside the Marketing team to accomplish our goals.
  2. Funnel Optimization - You love keeping close track of how the funnel works overall and focus your efforts on moving the 1-2 numbers that need your attention that week. You're comfortable digging into the data and drawing conclusions on what needs to be adjusted to improve performance.
  3. Ad Buying - You wrangle audiences and Amazon Ads to hit CPA and ROAS targets.


In your role as Paid Media Buyer, the primary number that you own on the team is profit from your funnel (units sold + CAC).

You will also be responsible for reporting on a handful of KPIs, including, but not limited to, the number of new customers per month via digital ad campaigns, CPC, CPA, and ROAS.

See scorecard for additional information.

Requirements

P R O F I C I E N C I E S & Q U A L I F I C A T I O N S
  • Tech Savvy: Familiarity with Apple, Google, Amazon Seller Central, Amazon Advertising, Google Analytics, TripleWhale, Shopify, ReCharge, is a plus
  • Process Orientated: Strategic ability to think about systems and processes and continuously innovate ways to make the client experience better
  • Self-starter, self-manager: Takes initiative, anticipates needs, and gets stuff done consistently on time.
  • Grace and poise under pressure: In a high-growth business, things are always changing, and there are times when things get intense. We pride ourselves on functioning at a high level even when things get busy by working together as a team and communicating effectively.
  • Committed to excellence: We want to exceed expectations in everything we do and reflect positively on the brand.
  • Positive attitude: Has a can-do spirit, is fun to be around, and does not complain, make excuses, or gossip.
R E Q U I R E M E N T S
  • Education: High School degree
  • Experience and Values:
    • You have 3-5 years of experience optimizing ad funnels, ideally in the Amazon/DTC space and, even better yet, in planners/journals space
    • You have extensive experience working with Amazon Ads
    • You have successfully transitioned a company from working with an advertising agency to running all digital advertising in-house
    • You have profitably spent an ad budget of over $100,000 in monthly spend for a sub-$100 product
    • You have worked with an annual ad budget of at least $1M
    • You want to own the entire funnel fully from start to finish
    • You value having autonomy and control
    • You have extensive experience in producing ad creative that converts
    • You have established a tracking and optimization methodology
    • You enjoy copywriting, creating compelling visuals, and overall
    • You have outstanding written communication skills
    • You have demonstrate the ability to combine strategic thinking with effective tactical execution
    • You connect deeply with Full Focus core values.
    • You are familiar with content similar to Full Focus and executive coaching business models in the marketplace.

Benefits

This is a contracted position (with the potential to evolve into a full-time role) that reports to our paid media buyer. As a contractor, you will enjoy flexibility and autonomy while working on exciting projects. This position is remote with a preference for candidates to reside in Nashville, Tennessee, or within a couple of hours' driving distance for occasional in-person meetings. Full Focus works as a team from 9-3 CST. Contractors are expected to work independently, managing their schedule and workload to meet project deadlines. We offer a competitive hourly rate and collaborative team environment.

Note: Contractors are responsible for their own benefits, equipment, and work expenses. We provide necessary training and support to ensure success.

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