Director of Marketing

3 weeks ago


Charlottesville, United States Premium Service Brands Corporate Full time

Benefits:

401(k) matching

Company parties

Dental insurance

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Position Details As the Marketing Manager at Premium Service Brands, you will be responsible for overseeing and executing comprehensive marketing strategies across our portfolio of nine brands. The ideal candidate will possess strong marketing leadership experience and a proven ability to manage multiple moving pieces, from brand strategy development to digital campaign execution. This role requires an expert understanding of digital marketing, team leadership, and collaborating with brand leadership teams to develop go-to-market strategies, as well as reviewing quarterly marketing campaigns and KPIs.

Benefits

Opportunity for growth within a fast-paced organization that values contributions.

Competitive health, dental, and vision insurance.

401K with matching.

Paid vacation and holidays.

Monday-Friday schedule.

Free Lunch twice a week.

Key Responsibilities:

Develop and implement overarching brand strategies for nine distinct brands, ensuring alignment across the portfolio.

Collaborate closely with each brand’s leadership team to establish tailored go-to-market strategies and quarterly marketing campaigns.

Drive accountability with marketing vendors, ensuring they meet deliverables and performance expectations.

Manage a diverse and talented marketing team, ensuring efficient and effective execution of marketing initiatives.

Lead quarterly reviews of marketing performance, tracking KPIs, and optimizing strategies as needed.

Oversee execution of digital marketing campaigns, including PPC and Local Service Ads (LSA), with a strong understanding of SEO and landing page optimization provided by marketing vendors.

Develop and maintain strong working relationships with external marketing vendors, ensuring they meet performance and strategic goals.

Create and manage marketing playbooks for franchisees, guiding them on priority programs and effective marketing execution.

Ensure brand consistency across all marketing efforts by establishing and upholding brand guidelines.

What You’ll Bring

Proven experience in marketing leadership.

Demonstrated ability to manage multiple moving pieces in a fast-paced environment.

Expertise in digital marketing strategies (PPC, LSA) and a deep understanding of SEO and landing page management.

Exceptional organizational skills, with the ability to juggle concurrent projects, prioritize effectively, and meet deadlines.

Excellent communication and interpersonal skills,.

Franchise marketing experience is a big plus but not required.

The Team We are a dynamic mix of marketing, business and finance professionals building and inspiring a rapidly-expanding franchise network. We value authenticity, hard work, and creativity. Our team thrives on self-motivation, innovation, and collaboration. We offer employees the opportunity to drive real, life-changing growth that supports local communities and empowers small business owners.


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