Sr. Field Marketing Manager

2 weeks ago

Chicago, United States Fortinet Full time
Job Description

Senior Field Marketing Manager, US

Fortinet Inc.

To accompany our exponential growth, Fortinet is seeking a Senior Field Marketing Manager, as a key player, in driving strategic marketing programs and campaigns focused on the Large Enterprise segment (> 10,000 employees and/or >$5B revenue).In this role, you will be responsible for setting the field marketing strategy and managing the marketing relationship with assigned Fortinet field sales representatives who will be geographically located in the North Central United States. The ideal candidate has extensive experience marketing to large enterprise (>$5B revenue) companies.

In this role, you will be accountable for aligning quarterly marketing plans with sales objectives, and driving and measuring those plans to maximize revenue potential within established budget requirements. In addition, you will create and manage lead generation programs and meaningful thought leadership platforms to meet pipeline development needs including hosted events, industry-relevant tradeshows, direct marketing campaigns, customer touch strategies, appointment-setting campaigns, content creation, social media, and various other marketing tactics to support the field sales organization.

The ideal candidate will be skilled in managing and driving strategic programs and content creation to ensure Fortinet focused sellers and paired engineering partners are optimally enabled to succeed. Tight collaboration with internal and external resources is required.

Responsibilities:

• Partner with Enterprise direct and indirect sales and leadership team to understand business requirements and drive quarterly/fiscal year plans

• Create and deliver comprehensive field marketing plan to meet pipeline growth and revenue objectives

• Team with fellow field marketing managers to drive consistent deployment of marketing tactics throughout the region and across the country

• Develop ideas and author messages to communicate and persuade at various points of the customer journey

• Manage quarterly budget, accurately estimate costs and manage execution

• Manage field event/programs with regional Fortinet sales (seminars, tradeshows, conferences, association participation, etc.) from initial planning to final execution including contracts, logistics, developing promotional communications to drive attendance, on-site execution and follow up/tracking

• Identify tactics/assets that are most impactful for acceleration of pipeline

• Identify industry events and potential call for presentation opportunities

• Leverage social media to raise awareness and further promote our presence at various events

• Accurately measure pipeline, campaign effectiveness and ROI

• Align field marketing events with core demand generation programs to ensure generation of marketing qualified leads through integrated, multi-touch programs

• Manage various industry association relationships

Required Skills/Education
  • Minimum 3-5 years high-tech marketing experience, ideally in the security sector
  • Minimum 10 years working directly with field sales and sales executives on marketing programs
  • Experience in marketing program management
  • Experience with Account Based Marketing strategies and programs
  • Excellent written and verbal communication skills
  • Vendor management experience
  • Intermediate Salesforce and marketing automation experience
  • A self-motivated, independent thinker who can drive and deliver defined projects and meaningful content
  • Candidate must thrive in a fast-paced, ever-changing environment
  • Competitive, self-starter that is motivated to succeed
  • Must be metrics driven and a strong analytic thinker
  • BA/BS in Marketing or related field
Education
  • BS or equivalent experience
  • MBA a plus


#LI-JN1

  • Sr. Manager, Acquisition Marketing

    3 weeks ago

    Chicago, United States AZPetVet Full time

    AZPetVet is seeking a Sr. Manager of Acquisition Marketing to join our team as we head into hyper-growth. We are a scaling family of animal hospitals with locations in Phoenix, AZ, with big plans! In 1984, the first practice (Arrow Animal Hospital) opened in the Glendale area. Today, that practice has grown to a family of 22 collaborative hospitals built...

  • Sr. Manager, Acquisition Marketing

    3 weeks ago

    Chicago, United States AZPetVet Full time

    AZPetVet is seeking a Sr. Manager of Acquisition Marketing to join our team as we head into hyper-growth. We are a scaling family of animal hospitals with locations in Phoenix, AZ, with big plans! In 1984, the first practice (Arrow Animal Hospital) opened in the Glendale area. Today, that practice has grown to a family of 22 collaborative hospitals built...

  • Field Marketing Manager

    2 weeks ago

    Chicago, Illinois, United States Criterion Executive Search Full time

    Position OverviewA prominent Property and Casualty insurance organization is seeking to appoint a Field Marketing Manager.This role involves overseeing smaller to mid-sized agencies across designated regions to enhance existing partnerships. The position requires travel to various agency locations, focusing on relationship management and strategic marketing...

  • Field Marketing Manager

    2 months ago

    Chicago, Illinois, United States Molson Coors Full time

    Requisition ID: 31876 A Career in Beer and Beyond: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle. We are Talent Brewers with our culture routed in...

  • Marketing Campaign Manager

    6 days ago

    Chicago, Illinois, United States Allied Global Marketing Full time

    About the RoleWe are seeking a highly skilled and experienced Marketing Campaign Manager to join our team at Allied Global Marketing in Chicago, IL.Key ResponsibilitiesConceptualize and execute 360 marketing campaigns to drive business growth and client satisfaction.Negotiate trade agreements with media partners to secure coverage and promote client...

  • Field Marketing Manager

    2 months ago

    Chicago, United States Molson Coors Full time

    Requisition ID: 31876    A Career in Beer and Beyond:        Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments.  We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer...

  • Senior Field Marketing Specialist

    1 week ago

    Chicago, United States James Hardie Full time

    Select how often (in days) to receive an alert: James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and...

  • Senior Field Marketing Specialist

    9 hours ago

    Chicago, United States James Hardie Full time

    James Hardie Building Products Inc. is the North American leader in fiber cement home siding and exterior design solutions. Hardie products offer long lasting beauty and endless design possibilities with trusted protection and low maintenance. The company pioneered modern fiber cement building products and continues to invest in innovation to transform the...

  • Senior Product Marketing Manager

    3 months ago

    Chicago, United States AltaThera Pharmaceuticals Full time

    Senior Product Manager/Associate Director of MarketingAltaThera Pharmaceuticals, a precision medicine company using innovative science to improve patient care is seeking a Senior Product Manager/Associate Director of Marketing. The Company has a collaborative and start-up culture with potential for significant career growth for entrepreneurially driven...

  • **Manager, Celebrity

    6 days ago

    Chicago, Illinois, United States The Marketing Arm Full time

    About The Marketing ArmThe Marketing Arm (TMA) is a leading marketing and entertainment agency that creates cultural resonance for brands. We are a team of creatives, strategists, and innovators who are passionate about making a lasting impact in the entertainment industry.Job OverviewWe are seeking a highly skilled and experienced Manager of Celebrity &...

  • Manager, Performance Marketing

    1 week ago

    Chicago, United States Lawson Products Full time

    Since 1952, Lawson Products has strived to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed. We’re looking for a dynamic and driven Manager, Performance...

  • Sr Marketing Manager, Fannie May

    1 week ago

    Chicago, United States Ferrero Full time

    Job Location: ​Chicago​ Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries,...

  • Sr. Manager, Transformational Innovation

    1 month ago

    Chicago, Illinois, United States Ferrara Pan Candy Co., Inc. Full time

    Job Location: ChicagoWant to make an impact?The Sr. Manager of Transformational Innovation is responsible for the management of transformational innovation projects. This role spans the front-end of innovation, driving innovation that transforms the category by changing the way the consumer engages with the category, creating a unique and competitive...

  • Traveling Exhibitions Manager, Sales

    2 weeks ago

    Chicago, United States Field Museum Full time

    Job DescriptionJob DescriptionOur Mission: Since the 1893 World Columbian Exposition, our organization has aimed to connect people to the natural environment and human history.The Traveling Exhibitions Manager, Sales will manage business development and client relationships for the Museum’s traveling exhibitions. This includes representing the Field Museum...

  • Field Marketing Manager

    4 weeks ago

    Chicago, United States Riverside Insights Full time

    Job DescriptionJob DescriptionAs the Field Marketing Manager, your mission is to accelerate Riverside’s Group growth in our ability and achievement products. You will serve as the liaison between sales and marketing to put “regionalization” and our “community approach” into action to increase impact on students, educators, and school communities....

  • Field Marketing Manager

    1 month ago

    Chicago, United States Riverside Insights Full time

    Job DescriptionJob DescriptionAs the Field Marketing Manager, your mission is to accelerate Riverside’s Group growth in our ability and achievement products. You will serve as the liaison between sales and marketing to put “regionalization” and our “community approach” into action to increase impact on students, educators, and school communities....

  • Director Field Marketing

    1 month ago

    Chicago, Illinois, United States Molson Coors Full time

    Requisition ID: 32095 Summary: The Director of Field Marketing will drive the local marketing strategies, lead the team responsible for executing the national retail marketing plan and drive local marketing programs in key markets/states to drive brand awareness, relevance and Sales. This is a key Leadership role that will drive TYC Brand and portfolio...

  • Director Field Marketing

    1 month ago

    Chicago, United States Molson Coors Full time

    Requisition ID: 32095  Summary:           The Director of Field Marketing will drive the local marketing strategies, lead the team responsible for executing the national retail marketing plan and drive local marketing programs in key markets/states to drive brand awareness, relevance and Sales. This is a key Leadership role that will drive TYC...

  • **Performance Marketing Manager**, **Digital Marketing Leader**, **Growth Marketing Specialist**, **Channel Marketing Manager**, **Marketing Operations Manager**

    3 days ago

    Chicago, Illinois, United States Lawson Products Full time

    About the RoleWe are seeking a highly skilled and experienced Performance Marketing Manager to join our team at Lawson Products. As a key member of our Growth Marketing team, you will be responsible for developing and executing revenue-driving campaigns across various channels, including email, SEO, SEM, Paid Media, social, SMS, and chat.Key...

  • Digital Marketing Manager

    4 weeks ago

    Chicago, United States Riverside Insights Full time

    Job DescriptionJob DescriptionAs the Digital Marketing Manager, you are responsible for executing the organization’s digital marketing strategy across multiple channels, including web, email, social media, and paid advertising. Collaboration with Sr. Digital Marketing Manager, Sr. Campaign Manager, and other key stakeholders to develop targeted content and...