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Field Marketing Manager
3 months ago
As the Field Marketing Manager, your mission is to accelerate Riverside’s Group growth in our ability and achievement products. You will serve as the liaison between sales and marketing to put “regionalization” and our “community approach” into action to increase impact on students, educators, and school communities.
In this role you will get to:
- Lead territory and account-specific outbound campaigns with tailored content to improve account awareness and engagement
- Create regional bundled product messaging and campaigns to support territory plans
- Enable sales with prospecting and lead nurture playbooks, tailored collateral, and resources to build pipeline in key territories
- Identify and support the execution of regional events, networks, and conferences to drive demand in key territories for reps
- Enable sales to focus on white space with regionalized and local marketing approach
- Support the creation of state/region-specific engagement playbooks to support sales Territory Action Plans
Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.
Requirements
- Experience in the K-12 EdTech space
- Strong market understanding, including account-specific diligence, regional funding legislative trends, competitive intelligence, and other key criteria that could inform the strategic engagement approach
- HubSpot knowledge
- Data-driven approach to evaluating engagement strategy ROI and focus on continuous improvement
- Ability to create strong tailored resources to support district strategic plans and state priorities
- Strong written, verbal, and visual communication skills
- Ability to work collaboratively with marketing and sales teams
- Full stack” marketing skills, from landing page creation, content development, campaign planning and execution
Physical Requirements for this position
- Remote
- Up to 10% travel for off-site team meetings
- May require stationary positions (sitting or standing) for extended periods.
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD&D insurance
- Company paid short-term and long-term disability
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- Company paid time off (PTO)
- 13 named holidays, 2 floating holidays, and 4 early-release half days
- Flexible work arrangements
- Work-from-home expense reimbursement
- Tuition Reimbursement Program
- Company orientation and 30/60/90 Day Onboarding
Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.
Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.
Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.
Thank you for considering joining our growing team and our mission to help elevate potential globally Please check out www.riversideinsights.com to learn more about our work.
