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Digital Marketing Strategist

2 months ago

Washington, United States Bernstein Management Corp Full time

Bernstein Management Corporation (BMC) has been a regional leader in real estate management and investment for over 70 years. Focusing exclusively on the Washington D.C. metropolitan area, our portfolio currently includes 80+ properties representing over 5,500 residential units and 3.5 million square feet of commercial space including office, retail, and industrial assets. Our team of over 240 real estate professionals manage the portfolio with a hands-on, vertically integrated approach. We are proud of the portfolio we've built and we embrace an ongoing commitment to put People First.

As a BMC Digital Marketing Strategist, you are a data-driven, detail-oriented tactician responsible for implementing, tracking and reporting on the digital marketing strategy for a portfolio of 38 multifamily properties and 46 commercial properties located throughout Washington D.C., Maryland and Virginia. The Digital Marketing Strategist's primary duties will include establishing and reporting on KPIs across digital marketing channels and identifying insights and opportunities to support the department's overall strategy. This role may have supervisory responsibilities.

Primary Responsibilities*

  • Work with contracted agencies to develop strategic marketing and advertising strategies through Google PPC & remarketing channels
  • Utilize Rent Café and third-party CMS to ensure property and corporate websites are fully optimized, and that content is accurate
  • Ensure company's ILS accounts include up-to-date images and information, and that all capabilities are being optimized
  • Maintain company's Google Business Profiles, ensuring profiles include the latest information and are optimized for user experience
  • Maintain and optimize KPI dashboards for internal reporting on marketing ROI. Utilize data to provide monthly reporting and strategy recommendations based on performance.
  • Coordinate with property teams and revenue management to ensure leasing incentives are up-to-date and incorporated throughout all digital marketing channels on a daily basis
  • Manage online reputation through Reputation.com and support survey implementation and data collection
  • Partner with marketing team members to create and implement comprehensive lease-up strategies
  • Troubleshoot digital marketing systems as needed including but not limited to website, ILS listings, Google Business profiles virtual tours, Craigslist postings, and Reputation.com
  • Communicate professionally with colleagues and vendors on a regular basis via both in-person and virtual platforms
  • Support ongoing efforts to research, test and incorporate new marketing products and tools as needed
  • Visit communities routinely and maintain communication with property teams regarding digital marketing strategy and property-specific KPI reporting
  • Provide occasional support for marketing activations including open house events, exhibitions, and trade shows
  • Assist in planning and maintaining digital marketing budgets
  • Other functions and special projects as assigned by supervisor
  • Coordinate timely and accurate coding of all marketing invoices for approval
  • Other duties as assigned

* Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job, as described above.

Knowledge, Skills, and Abilities

  • Proficient in software including YardiRent Café, Yardi MarketingIQ, Canva, WordPress, Microsoft Office Suite
  • Detail-oriented
  • Strong time management and organizational skills
  • Ability to train and persuade others regarding new technology and business processes
  • Ability to work in a fast-paced, multi-entity environment
  • Ability to multi-task and follow through
  • Ability to work under pressure
  • Ability to communicate effectively
  • Ability to work effectively as a team contributor on applicable assignments
  • Ability to respond to others' needs in a timely and courteous manner

Required Education and Experience

  • Bachelor's degree in Marketing or related field preferred
  • 3-5 years of experience in residential property management or marketing
  • 3-5 years of experience managing paid search, ILS and SEO strategies

BMC's People First Commitment

At BMC, we know that work/life balance is not just important, it's necessary. As a member of our team, your experience will be valued, and your hard work will be rewarded with a generous benefits package including paid time off, medical plan options, 401K match with immediate vesting, rent discount at BMC properties, paid volunteer leave, gym membership contributions, and company-wide social outings.

The market-based pay range for this role is $65,000 to $95,000 annually (plus additional bonus incentives). The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.

For a summary of BMC's employment benefit offerings, please click here.

Bernstein Management Corporation is an Equal Opportunity Employer, making decisions without discrimination on the basis of race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, genetic information or any other protected class, in accordance with applicable law.