Playlist + Streaming Optimization Manager

20 hours ago

Santa Monica, United States Intelliswift Full time
Job Title: Playlist + Streaming Optimization Manager
Location: Santa Monica, CA 90404
Duration: 12 months
Contract Type: W2 only
Pay Rate: $40.83/Hour

Job Functions:
  • Optimize existing and create new catalogue & frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
  • Direct and co-manage international "Always On" centralized ad campaigns, closely aligned with cleint's Media planners and buyers
  • Execute detailed, individual and multi-market programmatic analysis to understand and educate on the complexities of playlist behaviors across all consumer types, territories and global streaming partners
  • Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
  • Manage multi-territory streaming campaigns, working seamlessly with key stakeholders, manage budgets and advise on on-going best practices
  • Execute priority playlist performance reports on scheduled basis
  • Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
  • Work with internal and external creative agencies to manage & allocate budgets and ad inventory to maximise effective playlisting opportunities
  • Work with and complement client's Music Strategies + Tactics, Global Commercial Partnerships & Consumer Marketing efforts
  • Work with client's Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
  • Analyse & share the effects of playlisting and marketing initiatives while responding quickly to changes required
  • Work with digital account leads to maximise opportunities across business partners, including, but not limited to ad inventory procurement
  • Recommend & integrate strategies to grow playlist engagement & market share
  • Learn & share best practices across all appropriate teams
  • Ability to quickly grasp the position mission and breakdown goals in concrete actions

Required Skills
  • A passion for all a wide range of music genres & styles with a focus on children's music, new release & catalogue
  • Global view and understanding of streaming partners and international marketplace performance
  • Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
  • First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
  • Strong communication skills with high accountability practices, including weekly deliverables report
  • Ability to write and convey marketing plans/efforts to partners, executives and management
  • Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Tech savvy with good understanding of current & forthcoming technologies and general market trends
  • Able to learn/navigate internal and external information tools and utilize numerous data dashboards
  • Creative, innovative, detail-oriented and resourceful
  • Highly organized and able to prioritize and multi-task
  • Ability to work with a global team understanding local cultural differences
  • Self-motivated and conscientious

Desired Skills
  • A solid understanding of metadata & digital supply chain processes
  • Advanced Excel/Microsoft Suite user
  • Photoshop and/or InDesign proficiency

Experience:
  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
  • Strong experience with social media and affiliate marketing & brand building
  • A strong understanding of SEO

Education: Bachelor's Degree Preferred

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