Music Marketing Strategist

1 week ago

Santa Monica, United States Swoon Full time
Job DescriptionJob Description

Swoon is currently looking for a Music Marketing Strategist for a major music company in the US

  • Location: Santa Monica, CA
  • Duration: 12 Months
  • Pay Rate: $40/h

Key Responsibilities:

  • Optimize & Create: Lead the optimization of existing playlists and develop new catalogue and frontline playlists to enhance listener engagement.
  • Campaign Management: Direct and co-manage international “Always On” centralized ad campaigns, closely collaborating with media planners and buyers.
  • Programmatic Analysis: Execute detailed programmatic analyses to understand playlist behaviors across various consumer types, territories, and global streaming partners.
  • Insights-Driven Strategy: Utilize consumer insights and analytics to inform effective playlisting initiatives and strategic marketing decisions.
  • Multi-Territory Coordination: Manage multi-territory streaming campaigns, ensuring seamless collaboration with key stakeholders and effective budget management.
  • Performance Reporting: Produce and execute scheduled priority playlist performance reports to evaluate effectiveness and drive improvements.
  • Creative Thinking: Go beyond traditional SEO to creatively drive growth and engagement while understanding the interconnectedness of all business components.
  • Agency Collaboration: Work with internal and external creative agencies to optimize budget allocation and ad inventory for effective playlisting opportunities.
  • Stakeholder Engagement: Partner with music strategies, global commercial partnerships, and consumer marketing teams to enhance overall strategy.
  • Tool Utilization: Collaborate with commercial technologies to leverage existing playlist optimization tools and advocate for new tool development.
  • Performance Analysis: Analyze and share the effects of playlisting and marketing initiatives, adapting strategies in response to changes.
  • Opportunity Maximization: Work with digital account leads to identify and capitalize on opportunities across business partners.
  • Best Practices: Learn and share best practices across teams to continually improve processes and outcomes.

Qualifications:

  • A passion for a wide range of music genres, with a specific focus on children’s music, new releases, and catalogues.
  • Strong understanding of global streaming partners and the international marketplace.
  • Proven innovative thinker with experience in marketing practices and audience growth and acquisition.
  • Excellent analytical skills and ability to translate data into actionable strategies.
  • Strong collaboration and communication skills, with the ability to work seamlessly with various stakeholders.
Company DescriptionCome get Swoon’d
Swoon handles the staffing need of over 80 Fortune 500 clients.
We have won Best and Brightest Companies to Work for in the Nation Award 6 years in a row.
Swoon was also awarded the Inc. 5000 Fastest Growing Private Companies in the US from 2016 – 2020.Company DescriptionCome get Swoon’d\r
Swoon handles the staffing need of over 80 Fortune 500 clients.\r
We have won Best and Brightest Companies to Work for in the Nation Award 6 years in a row.\r
Swoon was also awarded the Inc. 5000 Fastest Growing Private Companies in the US from 2016 – 2020.

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