Director, Marketing

1 month ago

Santa Monica, United States Universal Music Group Full time
We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

The ideal candidate is innovative, creative, with a passion for the music industry with a focus on Pop/Rock music. As the Marketing Director Pop/Rock, you must have the ability to create campaigns that help develop the careers of artists.

How you'll CREATE:

  • Develop and execute comprehensive marketing plans and campaigns for album launches
  • Develop and execute innovative marketing campaigns including social media, SEO, email/text, web development, data capture, and advertising to aid in building awareness and growing a fan base around an artist.
  • Must be able to "think outside the box" and be able to implement new and effective ways to market and promote assigned releases
  • Coordinate all internal departmental efforts (digital marketing, sales, publicity, radio promotion, etc.) leading up to, and throughout, album release. To ensure proper execution of the overall marketing plan to drive fan engagement campaigns and music consumption opportunities.
  • Act as primary liaison between artist and label, communicating status and issues back to label management while diplomatically representing the label's interests to the artist
  • Work in conjunction with artists, managers, and marketing team to create, maintain and evolve artist brands
  • Generate timelines of project needs and key dates with all departments and coordinate the efforts to meet all deadlines
  • Analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team
  • Effectively manage marketing budgets for assigned projects
  • Oversee and coordinate the creation of tools needed for marketing, sales, and advertising campaigns
  • Secure strategic marketing placements and opportunities with outside partners to widen the exposure for the artist and/or release
  • Manage a high volume of internal/external meetings and email correspondence
Bring your VIBE:
  • Music industry experience with an emphasis in marketing and the Pop/Rock space
  • General knowledge of all departments within a label, including Digital, publicity, A&R, creative, production and promotion
  • Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
  • Creativity and willingness to think outside the box
  • Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management
  • Must be innovative with a high degree of energy, flexibility, and interpersonal skills.
  • Must be adaptable and able to establish good relationships
  • Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word
  • College Degree required


Perks Playlist:
  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
  • Comprehensive medical, dental, vision, and FSA options, as well as:
    • 100% coverage for out-patient mental health services
    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
    • A lifetime fertility support allowance of $30,000 to plan participants
    • Student Loan Repayment Assistance and Tuition Reimbursement
    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
  • Variety of ways to prioritize much-needed time away from work including:
    • Flexible Paid Time Off (PTO) for exempt employees
    • 3-weeks PTO for non-exempt employees
    • 2-weeks paid Winter Break
    • 10 Company Holidays (including Juneteenth and Wellbeing Day)
    • Summer Fridays (between Memorial Day and Labor Day)
    • Generous paid parental leave for every type of parent


Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:
Marketing, Streaming & Digital Media

  • Marketing Director for Experiential Growth

    1 week ago

    Santa Monica, California, United States Elephante Full time

    Role OverviewWe are seeking a highly skilled Marketing Director to join our team on a full-time, 3-month contract, with the potential to transition into a permanent role.The ideal candidate will have proven expertise across all facets of marketing, ideally with hospitality experience. They will collaborate with cross-functional teams to deliver impactful...

  • Marketing Director for Strategic Partnerships

    1 month ago

    Santa Monica, California, United States Illumination Full time

    About the RoleIllumination is seeking a seasoned Marketing Director to lead our Strategic Partnerships team. This individual will play a pivotal role in shaping and executing innovative partnerships that drive growth and engagement.ResponsibilitiesIdentify and capitalize on opportunities to form strategic partnerships with brands, agencies, and industry...

  • Art Director, Marketing, Blink

    2 weeks ago

    Santa Monica, United States Amazon Full time

    Job ID: 2829030 | Amazon.com Services LLCBlink’s marketing team is looking for a talented, innovative art director with exceptional creative skills and a relentless desire to delight customers across a range of global initiatives. We are looking for a digital designer with proven experience across paid media and organic assets, email, display assets, and...

  • Director, Marketing

    1 month ago

    Santa Monica, United States Universal Music Group Full time

    We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording...

  • Brand Marketing Director, Zig Zag

    4 weeks ago

    Santa Monica, United States Turning Point Brands, Inc. Full time

    Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core,...

  • Brand Marketing Director, Zig Zag

    3 weeks ago

    Santa Monica, United States Turning Point Brands, Inc. Full time

    Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core,...

  • Digital Marketing Manager

    1 month ago

    Santa Monica, United States Accor North America Full time

    Essential Duties. Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets. Website Management. Oversee and manage Fairmont Miramars microsite and brand sites, ensuring t Marketing Manager, Manager, Marketing, Digital, Social Media, Graphic Design, Business Services

  • Senior Sales Director

    1 month ago

    Santa Monica, California, United States GumGum Full time

    Drive Revenue Growth and Lead a High-Performing Sales TeamGumGum is seeking an experienced Senior Sales Director to lead our sales efforts in the California market. This role will be instrumental in spearheading our market-leading contextual advertising platform across Los Angeles and the Bay Area.The successful candidate will have a proven track record of...

  • Marketing Director Pop/Rock Role: Developing Artist Careers

    1 month ago

    Santa Monica, California, United States Universal Music Group Full time

    Job SummaryWe are seeking a Marketing Director to lead the development of artist careers in our Pop/Rock division. As a key member of our marketing team, you will be responsible for creating and executing comprehensive marketing plans and campaigns that drive fan engagement and music consumption.About Universal Music GroupUniversal Music Group is the world's...

  • Senior Brand Marketing Strategist

    3 weeks ago

    Santa Monica, California, United States Maximus Health, Inc. Full time

    Job OverviewWe are seeking a highly skilled Brand Marketing Manager/Director to join our team at Maximus Health, Inc. in Santa Monica, CA.The ideal candidate will have a deep understanding of brand marketing strategies and the ability to execute them effectively across various channels.

  • Director of Sales

    4 weeks ago

    Santa Monica, CA, United States Viceroy Hotel Group Full time

    Viceroy Santa Monica1819 Ocean AvenueSanta Monica, CA 90401, USA The Director of Sales and Marketing is responsible for directing all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. This position oversees the Sales, Marketing, Catering and Convention Services department. The Director of Sales holds a seat on the...

  • Sales Director: Spearheading Revenue Growth in the California Market

    7 days ago

    Santa Monica, California, United States GumGum Full time

    Unlock New Opportunities as a Sales DirectorGumGum is seeking an exceptional Sales Director to lead our West Coast sales team and drive revenue growth across Los Angeles and the Bay Area. Reporting directly to the Senior Vice President of Sales, this role demands a seasoned sales leader with a proven track record of success in digital advertising.The ideal...

  • Digital Marketing Manager

    1 month ago

    Santa Monica, United States AccorHotel Full time

    Company Description Fairmont Miramar, a premier luxury hotel, seeks a talented and innovative Digital Marketing Manager. The successful candidate will develop, implement, and oversee digital marketing strategies that enhance the hotel's online presence, drive revenue growth, and deliver exceptional guest experiences. Job Description Essential Duties ...

  • Strategic Marketing Director

    1 month ago

    Santa Clara, California, United States Applied Materials Full time

    About the RoleWe are seeking a highly skilled and experienced Strategic Marketing Director to lead our marketing efforts in Japan or the US. This leadership position will oversee marketing and cross-functional teams, driving competitive advantage, revenue, and market share.

  • Digital Communications Director

    3 weeks ago

    Santa Monica, California, United States Disability Solutions Full time

    Job DescriptionWe are seeking a highly skilled and experienced Digital Communications Director to join our team at Disability Solutions. This is a unique opportunity for someone who is passionate about communications and has a strong background in marketing, brand strategy, and related fields within the video game industry.The successful candidate will have...

  • Director of Brand Marketing and Communications

    1 week ago

    Santa Monica, California, United States Maximus Health, Inc. Full time

    About the RoleThis is a remote position (US/Canada) that requires a strong background in brand marketing and a passion for men's health and development.The successful candidate will be responsible for developing and executing an integrated brand strategy that aligns with business objectives, boosting awareness, preference, and loyalty.

  • Development Director

    2 months ago

    Santa Monica, United States La2050 Full time

    Angel Flight West delivers health and hope using donated flights to serve those with healthcare or other compelling human needs. In the air, Angel Flight West links volunteer pilots and commercial airlines with people whose non-emergency health needs require long-distance travel to access care. On the ground, volunteer drivers ferry passengers to and from...

  • Digital Marketing Assistant Manager

    2 weeks ago

    Santa Monica, California, United States Lionsgate Full time

    We are seeking a highly skilled digital marketing coordinator to join our team at Lionsgate. As a key member of the Motion Picture Group, you will be responsible for providing administrative support to the Executive Director and extended team. Your duties will include assisting in cross-departmental communication, asset management, and organizational tasks,...

  • Digital Marketing Manager

    1 month ago

    Santa Monica, United States Kore1 Full time

    KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for an onsite Full Time Digital Marketing Manager - Affiliates. Job Description We are looking for a Digital Marketing Manager to help strategize and execute online marketing campaigns to drive new customer acquisition and revenue growth for our marketplace...

  • Senior Digital Marketing Professional

    1 month ago

    Santa Monica, California, United States AccorHotel Full time

    Company Overview:Fairmont Miramar, a premier luxury hotel under AccorHotel, seeks a highly skilled and innovative Digital Marketing Manager. The successful candidate will develop, implement, and oversee digital marketing strategies that enhance the hotel's online presence, drive revenue growth, and deliver exceptional guest experiences.Job...