Marketing and Communications Intern

4 weeks ago

Brooklyn, United States StoryCorps Full time

Marketing & Communications Intern
 

Department: Marketing and Communication

Division: Marketing and Communication

Location: Hybrid (80-Hanson & Remote)

Reports To: Director, Marketing & Analytics/ Manager, Digital Engagement & Social Media

Term of Employment:September 16th 2024 - December 13th, 2024

Status: Intern

Salary: $16/ hour

Schedule: 14 - 20 hours/ week

Application deadline: Monday August 19th, 2024 9AM EST

Our internship program is designed for current students, recent graduates, and early-career or career-changing applicants.

THE INTERNSHIP

StoryCorps' Marketing & Communications (M&C) Department is a fast-paced, creative, and highly collaborative team that creates messaging and promotes StoryCorps' mission, content, programs, products, and services via digital and traditional channels. As the Marketing and Communications Intern, you will support the M&C team’s efforts in Marketing, Audience Engagement all our channels.

Throughout the course of the internship, you can expect to become familiar with a wide variety of systems including MailChimp, WordPress, ZenDesk, SalesForce, and others. You will have the opportunity to join departmental meetings and learn how marketing messaging and campaigns are developed from idea to production. You will also be involved in key efforts around data collection and analysis that are crucial to informing the M&C team’s strategy.

This internship is an excellent opportunity to expand on research and analysis skills, to learn about writing copy and content creation, and to gain a comprehensive understanding of complex marketing campaigns.

WHAT YOU’LL DO

  • Research & Strategy
    • Research ways in which we can optimize SEO
    • Research ways the organization can contribute to accessibility and how we can improve in our practice
    • Research and execute best content strategy practices on popular social media platforms, such as Facebook, Instagram, X, TikTok, and Threads
    • Research and execute best practices for Facebook Reels and Instagram Reels
  • Copywriting & Email Marketing
    • Learn StoryCorps’ institutional writing style.Experiment with creative ways to adapt StoryCorps’ writing style to social media messaging
    • Write copy for content shared on StoryCorps’ Facebook, Instagram, X, and TikTok platforms.
    • Support the build of the “StoryCorps in the Classroom” and “Story of the Week” Email Series, ensuring accessibility practices are incorporated.
  • Analytics
    • Support with the collection of bowling chart data.
    • Support the build of the digital engagement report and building out dashboards for monthly reporting metrics.
  • Engagement/Community Management
    • Brainstorm creative campaigns that will increase audience engagement.
    • Monitor online community engagement and audience behavior.
    • Support with creating guidelines to build quality online engagement with StoryCorps’ audience.
  • Website & Programs
    • Support in building out and updating pages across StoryCorps’ website.
    • Ensure alternate text is incorporated with all images associated on the website. 
    • Support in standardizing accessibility and design across the website.
    • Coordinate marketing calendars that will support the efforts behind One Small Step, MVI, Mobile Tour, and Atlanta Booth.
  • Content Strategy & Accessibility
    • Support with managing the editorial content calendar.
    • Identify opportunities to adapt the style of StoryCorps’ content to short-form, vertical format.
    • Post to Instagram Stories
    • Ensure accessibility practices are incorporated in our website, YouTube, and email channels.

ABOUT YOU

  • You are interested in oral history and the compassion that is possible through listening to others share their personal stories.
  • You’re currently enrolled as an undergraduate or graduate student in a degree-granting program.
  • You major or have interest in marketing, communications, digital engagement, or analytics.
  • You have a strong attention to detail; you’re proactive and self-motivated.
  • You see the big picture; you’re able to problem-solve and multi-task.
  • Working with diverse populations interests you and you are respectful of those that are different from you.
  • You are intellectually curious and looking for a comprehensive understanding of organizational communications.
  • You have excellent written and verbal communication skills.
  • You are familiar with best practices on social media platforms.
  • You have a commitment to StoryCorps’ philosophy and mission.

ABOUT STORYCORPS

Founded in 2003, StoryCorps has given over 600,000 people, in all 50 states, the chance to record interviews about their lives. The award-winning organization preserves the recordings in its archive at the American Folklife Center at the Library of Congress, the largest single collection of human voices ever gathered, and shares select stories with the public through StoryCorps’ podcast, NPR broadcasts, animated shorts, digital platforms, and best-selling books. These powerful human stories reflect the vast range of American experiences, engender empathy and connection, and remind us how much more we have in common than what divides us. StoryCorps is especially committed to capturing and amplifying voices least heard in the media. The StoryCorps MobileBooth, an Airstream trailer that has been transformed into a traveling recording booth, crisscrosses the country year-round gathering the stories of people nationwide. Learn more at storycorps.org.

OUR COMMITMENT:

We seek to recruit and develop a staff whose diversity reflects the communities we serve, and strongly encourage applications from people of color, the LGBTQ+ community, and people of all ages, political beliefs, and cultures. StoryCorps records, shares, and preserves stories from across the country.

IN-OFFICE WORK:

Working at the StoryCorps office is optional except in certain circumstances, such as in-person training, if your position requires some in-office presence, or if your manager needs an in-person individual or team meeting, COVID guidelines permitting. For those who prefer to work in the office, that option remains.

COVID NOTICE:

All offers of employment requiring on-site/in-person work will be contingent on the candidate being Fully Vaccinated (at least two-weeks after last dose) prior to starting their new role. Reasonable accommodations can be discussed with HR personnel for individuals who cannot be vaccinated due to medical or religious reasons. Proof of vaccination status is required at the time of extending the offer.

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