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Senior Marketing Analytics Manager

2 months ago

Charleston, United States EDB Full time

A Little About Us EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB’s data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit www.enterprisedb.com EnterpriseDB Corporation (EDB) seeks a Senior Marketing Analytics Manager in Bedford, MA. Telecommuting allowed for this position. Responsibilities: Direct the optimization of company-wide marketing processes and systems. Work with regional directors to analyze the differences between business marketing objectives and the programmatic execution of such objectives, identifying any gaps, and problem solving accordingly. Identify, develop and evaluate EDB marketing strategies using company marketing objectives, and comparing with cost and markup factors. Provides a full funnel metrics of EDB Marketing activities from Leads to Opportunities closed. Work closely with Growth Marketing peers to understand ROI impact, campaign effectiveness and Marketing attribution metrics. Build and maintain automated reporting and dashboards in Tableau to track key metrics. Measure and analyze effectiveness and efficiency of digital marketing costs to optimize campaigns and identify new marketing opportunities. Assist in creating and administering marketing analytics reporting and dashboards. Drive collaboration between teams to improve marketing processes and efficiencies. Oversee implementation, maintenance and renewal of marketing technologies and services. Lead, evaluate and develop digital marketing initiatives, coordinate with regional directors on activities; and create results reports. Direct lead generation activities to continually improve conversion rates using data insights. Support executive presentations through analysis and visualization of digital and demand marketing strategies and programs. Support program owners in balancing current needs with future scalability and health of systems. Create internal guidance and strategies for marketing operational processes, report filters and respective sources of data for marketing reporting purposes; and enable marketing teams to leverage data from marketing reporting to assist and guide data driven insights for recommendations, and decision making. Telecommuting allowed for this position. Requirements: The position requires a Bachelor’s degree in Marketing, Communication Management or related field of study plus two (2) years of experience in a web marketing related occupation. Education or work/internship experience must include any amount of experience in the following skills (Employer will accept experience gained concurrently with education): Experience conducting analysis with different marketing technologies to inform marketing decisions; Experience with social media marketing strategies and content management; Experience with Google Analytics; Experience with HTML and CSS; Experience with project management; Experience with data analysis and data visualization; Experience with financial concepts and marketing ROI. Telecommuting allowed for this position. Offered Wage: $125,070.00 per year Send cover letter and resume to: haley.adams@enterprisedb.com . EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to Modern Health to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2024 Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits. We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We’d love to hear from you and we want you to apply EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company’s integrity. EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee. #LI-Remote #BI-Remote