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Digital Media Buyer
2 months ago
About Us:
We are a full-service direct response advertising agency dedicated to delivering impactful digital media campaigns that drive results. Our team is passionate about innovation, creativity, and client success. We are looking for a highly skilled and experienced Digital Media Buyer to join our dynamic team.
Job Description:
As a Digital Media Buyer specializing in social media, you will be responsible for planning, executing, and optimizing digital media campaigns across various social media platforms. Your goal will be to generate leads and achieve client objectives in a cost-per-performance model.
Key Responsibilities:
Develop and implement digital media strategies tailored to client goals and target audiences.
Conduct market research and competitive analysis to identify trends, opportunities, and best practices in social media advertising.
Collaborate with internal teams, including account managers, creative teams, and analytics teams, to ensure seamless execution and optimization of campaigns.
Create and manage media plans, budgets, and schedules to maximize campaign performance and ROI.
Utilize data and analytics tools to track, measure, and report on key performance indicators (KPIs) and campaign success metrics.
Stay up-to-date with industry trends, platform updates, and new advertising technologies to continuously improve campaign performance and effectiveness.
Build and maintain relationships with social media platforms, vendors, and industry partners to stay ahead of digital media buying trends and opportunities.
Provide strategic recommendations and insights to clients based on campaign performance and market insights.
Qualifications:
Bachelor's degree in marketing, advertising, communications, or related field.
Proven experience as a digital media buyer specializing in social media, preferably within a direct response advertising agency, affiliate marketer, or similar environment.
In-depth knowledge of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their advertising capabilities.
Certifications in digital marketing or social media advertising (e.g., Facebook Blueprint, Google Ads Certification) are a plus.
Why Join Us:
If you're passionate about digital media buying, social media advertising, and driving results for clients, we'd love to hear from you Join our team and make an impact in the world of direct response advertising.
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