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Marketing & Sales Director
2 months ago
The Marketing & Sales Director is responsible for meeting and exceeding all occupancy goals of the community by marketing and selling the community to prospective residents and families.
This is a great opportunity for a dynamic, creative and proven marketing professional with experience specific to retirement housing, assisted living, long-term care or related fields.
Achieving and maintaining minimal budgeted occupancy.
Accurate and timely completion of reports: Weekly Marketing Reports, occupancy reports, end of month community performance report, and any other reports as directed.
Assisting with creation, completion and implementation of Quarterly Sales and Marketing Plans as well as a quarterly competitive analysis.
Determining pricing and promotional recommendations for community based on competitive analysis and/or other pertinent information.
Participating in required sales meetings and conference calls.
Participate in the rotation of the (Sales) Manager on Duty weekend program as assigned.
Maintaining the sales tracking system.
Dedicating approximately 80 % of each work day to completing internal sales efforts, such as providing internal tours, scheduling sales calls, data entry, planning, etc.
Dedicating approximately 20% of each work day to external sales calls and professional relationship development.
Assisting with the completion of marketing pre-evaluations, scheduling of actual pre-move-in evaluations, completion of new resident move-in paperwork, coordination and communication of move-in dates.
Responding promptly to phone and in-person inquiries from referral sources and prospective clients.
Educating prospects about available programs and their benefits.
Participates in community outreach events.
Qualifications
College degree preferred or equivalent sales and marketing experience.
A minimum of 3 years sales and marketing experience in a geriatric, rehabilitation, nursing and/or assisted living environment.
Proven track record of generating and closing high percentage of qualified leads.
Experience completing professional sales calls.
Proven outreach and professional networking skills.
Basic computer knowledge required.
Ability to utilize a calculator, copier, telephone and personal vehicle.
Self-motivated individual with good oral and creative writing, communication and interpersonal skills.
Ability to be on his/her feet for prolonged periods.
Ability to work some weekends as Manager on Duty.
Clean driving record.
This position offers a competitive compensation package, including health benefits, paid time off and employer-matched 401(k) retirement plan.
Equal Opportunity Employer & drug-free Workplace
Qualifications
Education
Preferred
High School
Bachelors in Marketing or related field
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