VP of Integrated Marketing

1 week ago

Atlanta, United States The Ladders Full time
VP of Integrated Marketing

Are you ready to lead the charge in redefining the future of media marketing? We're on the hunt for a visionary Vice President of Integrated Marketing to join our team and revolutionize the way we connect with our audience. As the mastermind behind our marketing efforts, you'll wield your strategic prowess to elevate our brand, ignite audience engagement, and transform our marketing initiatives into unforgettable experiences.

Core Responsibilities:

Integrated Marketing Strategy:
  • Develop and execute cutting-edge integrated marketing strategies that seamlessly blend traditional and digital channels to captivate our audience and achieve organizational goals.
  • Cross-Channel Campaigns:
  • Take the helm in planning, executing, and optimizing cross-channel marketing campaigns that span television, radio, digital, social media, and beyond.
  • Collaborate with agencies and media partners to weave together cohesive campaigns that leave a lasting impact.
Brand Positioning:
  • Command our brand positioning initiatives, ensuring that our identity shines through in every campaign and resonates deeply with our target audience.
  • Work closely with our creative team to craft messaging that not only captures attention but also captures hearts.
  • Compelling Promotions:
  • Join forces with our programming and editorial teams to craft promotions that spark curiosity, drive engagement, and foster loyalty among our audience.
Fuel Audience Connection:
  • Devise strategies to forge a deep, meaningful connection with our audience, leveraging data-driven insights to tailor our marketing efforts to their preferences and behaviors.
  • Budget Management:
  • Manage the marketing budget, ensuring that resources are allocated wisely and that every dollar spent delivers maximum ROI.
Qualifications:
  • Possess a Bachelor's degree in Marketing, Business Administration, or a related field.
  • Command a 10-year+ proven track record in integrated marketing roles, with a knack for orchestrating cross-channel campaigns.
  • Exhibit exceptional leadership skills, with the ability to rally teams and partners around a shared vision.
  • Possess a strategic mindset and a knack for solving complex problems with innovative marketing solutions.
  • Demonstrate proficiency in marketing analytics and budget management, with a keen eye for measuring ROI and optimizing campaign performance.
  • Embrace a passion for public broadcasting and a deep commitment to our mission of delivering quality content to our audience.


Work Environment & Physical Demands: The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods during the day. Reaching above shoulder height, below the waist or lifting as required (up to 10 lbs.), filing documents or store materials throughout the workday. Proper lifting techniques required. Ambient room temperatures, lighting and traditional office equipment as found in a typical office environment. Candidates must be willing to work in a hybrid environment but provide their own transportation to the station. Occasional evening and weekend work may be required to support departmental events or during high-volume periods (membership campaigns).

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