VP Marketing

A Day in the Life and the Impact You'll Make:

The VP Marketing & Communications role at DEKRA North America is a critical leadership position within the organization that leads marketing and communications for the US, Canada, and Mexico. The ideal candidate will have a deep passion for B2B marketing and communications, a strategic mindset, the ability to build and lead a high-performing team, and a proven track record of success in developing and executing marketing strategies, including digital marketing, events, demand generation, reporting, and campaign lifecycle optimization. In this role, you will report to the SVP of Sales and Marketing for North America, leading a team of employees and freelancers to lead marketing strategy development and implementation, oversee campaign and content development, manage lead generation and demand generation efforts, coordinate internal and external communications, and collaborate with regional and global teams.

What You'll Do:

Marketing Strategy and Implementation

• Develop performance-based, B2B marketing and communications strategies to drive lead generation and support DEKRA's booking, revenue, and EBIT goals in the US, Canada, and Mexico.
• Secure feedback from different stakeholders and levels within the organization, translating global and regional priorities into effective marketing and communications strategy and plans.
• Create coherent and comprehensive marketing plans that leverage digital media, content, thought leadership, webinars, events, trends, and best practices to support service-level business goals.
• Lead a team of full- and part-time employees, as well as freelancers and contract workers as they execute marketing communications plans that support overall marketing strategy, as well as global, regional, and divisional priorities.
• Leverage Salesforce and other tools to evaluate marketing activities, optimize plans, and develop recommendations.

Demand Generation and Events

• Oversee an experienced Demand Generation team, shortening the MQL a SQL a Quote process for DEKRA's largest, most complex opportunities.
• Lead the team responsible for implementation of DEKRA's annual Safety in Action conference, trade show participation, speaking engagements and other events.

Communications

• Oversee collaboration with the Corporate Communications team on the Public Relations plan, balancing corporate and regional priorities.
• Oversee internal communications strategy and implementation in collaboration with the HR team
• Manage internal communications resources (staff and freelance), including the Employee Portal

People Management

• Lead, mentor, and develop a team of full-time and part-time employees including business line specialists, digital specialists, the Demand Generation team, the Events team, and the Salesforce Administrator
• Structure the team to address the changing needs of a growing organization, filling gaps with external and/or contract help
• Manage dotted-line reporting structures

Collaboration

• Participate in cross-functional teams focused on specific growth initiatives, including, but not limited to e-commerce, go-to-market plans for new solutions, corporate focus areas, etc.
• Negotiate and manage supplier relationships
• Support strategic mergers and acquisitions, effectively transitioning brand equity to DEKRA.
• Oversee service marketing including launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

What You'll Bring:

• Bachelor's degree in marketing, communications, business, PR, or other relevant fields of study.
• 15+ years' experience in an ad agency, in-house marketing team or similar role that includes both strategy development and program implementation across multiple campaigns, projects, and stakeholders.
• Experience managing B2B strategies, campaigns, and content across digital communications platforms.
• Experience partnering with HR to develop effective internal employee communications initiatives.
• Resourceful, strategic thinker who works well in cross-functional team environments.
• Thrives in a highly matrixed organization, with the ability to effectively communicate, collaborate, and influence different teams within the organization.
• Excellent leadership and organizational skills with the ability to manage multiple teams and timelines for integrated marketing initiatives.
• A player/coach who can jump in and support the team where needed.
• Ability to succeed in a fast-paced, high-pressure environment, quickly adjusting to changing priorities while ensuring marketing supports short- and long-term business goals.
• Ability to use MS Office (Word, Excel, PowerPoint) and experience leveraging MarTech tools including, but not limited to, CRM (Customer Relationship Management systems, Salesforce preferred), marketing automation tools (Marketing Cloud is a plus), Website CMS (Content Management Systems), Social Media Platforms and Google Analytics to implement and optimize effective marketing programs.

Physical Considerations:

• Ability to work in a general office environment
• Ability to handle extended periods of computer-based work, including telephone
• Ability to work flexible and long hours, as needed
• Ability to lift 25-50lbs (luggage)

Travel Considerations:

• Domestic and/or international travel required, estimated up to 20%

What You'll Receive for the Value You Bring:

Compensation:

DEKRA North America's compensation reflects the cost of labor across several US geographic markets The base pay for this position ranges from $175,000 annually in our lowest geographic market up to $225,000 annually in our highest geographic market. Actual pay is based on several factors including market location and position-related knowledge, skills, and experience.

Benefits:

DEKRA North America strives to provide a competitive benefits package to colleagues and promotes physical, emotional, and financial well-being. Colleagues can self-select from our benefits to create a package unique to their needs. These benefits include access to competitive health care and retirement benefits, paid time off, mental health well-being resources, and opportunities to learn and develop. Below is a list of benefits we offer our colleagues:

Health & Well-being Benefits:

• Health care benefits: medical & prescription, dental, vision (including Domestic Partners)
• Critical Illness & Hospital Indemnity supplemental insurance
• Company Health Savings Account contribution
• Flexible Spending Account for eligible health care and dependent care expenses
• Paid time off such as vacation, sick leave, and floating holidays
• Mental and emotional support resources through our Employee Assistance Program
• Wellness Program to increase activity and health habits, with ability to earn participation rewards
• Paid Parental Leave
• Travel Assist (Domestic/International)

Financial Benefits:

• Participation in a 401(k) plan, with an employer match
• Company paid Short- & Long-Term Disability benefits
• Group term life insurance with options to buy-up for self and others

Growth and Development Benefits:

• Education Assistance Program
• Student Loan Repayment Assistance
• Internal training and development resources to grow your career
• Annual Career Goal Setting and Performance Review cycle participation

This list provides an overview of benefits provided for US-based colleagues; the DEKRA North America Employee Benefits Guide outlines plan details and further related eligibility requirements.

Additional Position Details:

• Reports to: SVP, Sales & Marketing
• Work Model: Hybrid or Remote
• Work Location: Atlanta, GA or US-based Remote
• Supervises Others: Yes
• Status: Full-time; Regular
• FLSA Classification: Exempt
• Visa Sponsorship Eligibility: This position is not eligible for Visa Sponsorship.
• Relocation Eligibility: This position is not eligible for relocation.

About Us:

As a global provider of comprehensive services and solutions, we help our customers improve their safety, security, and sustainability outcomes. DEKRA is the world's leading testing, inspection and certification (TIC) companies offering innovative professional services in the fields of vehicle inspection, expert appraisals, industrial product testing & certification, management system certifications, leadership consulting, and much more. DEKRA is a purpose-driven organization with a deep passion to make the world a safer place on the road, at work, and at home. In DEKRA, you will be part of a continuously growing organization with a near 100-year history involved in more than 50 countries on five continents.

We hope you'll consider a career with DEKRA North America as we strive to become the Global Partner for a Safe World

DEKRA North America is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

DEKRA North America is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or accommodation while seeking employment, please ,or call We will make a determination on your request for reasonable accommodation on a case-by-case basis.