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Director, Marketing

3 months ago

Detroit, United States Quicken Loans Full time
Rocket Mortgage, backed by Rocket Companies®, means more opportunities for you to carve your own career path forward. From our desire to revolutionize the way people get mortgages to addressing challenges big or small with outside-the-box solutions, we're not your typical employer. We'll provide you with everything you need to make sure you're successful here.

Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

Minimum Qualifications
  • 5 years of experience in financial technology (fintech) or a related field
  • 10 years of experience in a marketing role or at an advertising agency
  • Proficiency in B2C channels for effective marketing and lead generation
  • Proven track record in leadership and cultivating growth within marketing teams
  • Bachelor's degree or equivalent competency in marketing or a related field
  • Proficiency in the Microsoft Office suite
Preferred Qualifications
  • Led a team in the principles, practices, and techniques of marketing strategies
  • Led a team in analyzing and interpreting marketing related data
  • Led a team in growing a brand and delivering integrated marketing programs
  • Master's Degree
Job Summary

The Director, Marketing - Home Lending leads team(s) to implement integrated marketing strategies in the Purchase and Home Lending markets. This position leverages consumer insights, sales data, and current market trends to identify opportunities for marketing management methods and increased brand awareness in the real estate purchase market. This role is pivotal in understanding our company's vision and values to translate them into an effective brand strategy to "help everyone home".

Responsibilities
  • Leads team members and leaders to develop brand and product marketing strategies and creating successful integrated marketing campaigns
  • Delivers Strategic Marketing oversight for their team or team(s), delivering growth for the brand
  • Lead teams in conducting market research. Understand customer preferences, analyze trends, and recommend marketing approaches that resonate with potential homebuyers
  • Uncover and lead creative marketing solutions to solve for business needs or goals
  • Maintain an updated knowledge base and understanding of content strategy, design concepts, marketing principles and practices, and the current tools and software utilized on the team
  • Continuously identify and initiate solutions for areas of opportunity in the business
  • Develop and evaluate the skills of the Marketing team
  • Develop and support long-range diversity and inclusivity strategies and initiatives that improve market penetration, enhance leadership makeup, and create a culture that values diversity and innovation
  • Articulate a compelling vision for the team, anticipate obstacles and consistently communicate the company's mission to inspire action


Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks .

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.