Associate Director of Marketing

6 days ago

Detroit, United States Wayne State University Full time

Associate Director of Marketing & Communications - College of Nursing

Wayne State University is searching for an experiencedAssociate Director of Marketing & Communications - College of Nursingat its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Provide marketing and communication leadership and strategic direction for the College of Nursing. Manage and control day-to-day office activities to assist in creating a collaborative working environment with WSU administrators, faculty, staff, students and volunteers.

Lead public relations efforts, increasing the visibility of the College of Nursing, its services, students, alumni, faculty and overall core values.

Oversee and coordinate all marketing and communication budget activities, including planning, directing, and overseeing the marketing and communication budget preparation process, long and short term planning, cost projections, and budget estimates.

Supervise part time support personnel. Hire, discipline, evaluate and provide training for assigned personnel. Determine staffing levels, make work assignments and oversee work flow to improve operational effeciencies.

Review and edit existing promotional materials for marketing effectiveness, cross-selling implications and adherence to brand guidelines. Make changes to increase impact.

Create communications in various media for the College of Nursing which reflect the brand and to competitively position the college. Responsible for content creation and content organization in all brochures, bulletins, event invitations, newsletters, magazines, postcards, HTML targeted emails, speeches, letters, memos and other publications for dissemination to both internal and external audiences.

Collaborate with College of Nursing Multimedia Specialist to best position and promote the College of Nursing's online presence, including messaging, design and maintenance of the web site and on line social networking sites.

Coordinate communications projects with vendors and contractors for the development and production of promotional materials, web site production and other collateral.

Work collaboratively with the Office of Marketing and Communications and the College of Nursing to achieve University goals.

Perform other administrative duties as assigned, as well as participate in special projects, research and assignments.

Unique duties:

Qualifications:

Education: Bachelor's Degree

Experience: Experienced

5-8 years experience in marketing and communications role within higher education with marketing management and strategic planning experience and a proven track record in developing an administering a marketing/communications program.

Knowledge, Skills & Abilities:

MANAGEMENT SKILLS: Ability to set and implement a self-directed agenda. Consensus building skills. Excellent ability to prioritize work assignments to meet deadlines. Demonstrated ability to work effectively with all levels of management in Client organizations throughout the University.

ORGANIZATIONAL LEADERSHIP; Ability to plan and set strategic direction for marketing and communication efforts and the ability to work and lead a variety of people and situations. Need to be able to articulate the mission of Wayne State University and the College of Nursing to many constituencies.

PLANNING/ORGANIZATIONAL SKILLS: Ability to prioritize and plan work activities and develop strategies to achieve organizational goals, develop realistic action plans

PROBLEM SOLVING SKILLS: Ability to identify and resolve problems, develop alternative approaches and meet challenges with resourcefulness.

Customer Service Skills - responds to customer needs and practices follow-up to ensure customer needs are met.

Communications Skills - Ability to interact and articulate sensitively with students, faculty, staff, and administrators in a multicultural and diverse community. Excellent written and oral communication skills.

Technical Skills - Strong copywriting, editing and proofreading skills. Ability to manage multiple projects and priorities simultaneously, often under tight deadlines. Must be a self-starter, highly organized, and possess top level business management, interpersonal, presentation and facilitation skills.

Computer Skills - Proficient in Microsoft Office and Windows-based computer applications.

Preferred qualifications:

School/College/Division:

H15 - College of Nursing

Primary department:

H1501 - Deans Office Nursing

Employment type:

  • Regular Employee

  • Job type: Full Time

  • Job category: Staff/Administrative

Funding/salary information:

  • Compensation type: Annual Salary

  • Hourly rate:

  • Salary minimum:

  • Salary hire maximum: 43,675

Working conditions:

Direct and implement marketing, communications, advertising and media relations efforts for the College of Nursing.

Job openings:

  • Number of openings: 1

  • Reposted position: No

  • Reposted reason: None (New Requisition)

  • Prior posting/requisition number:

Background check requirements:

University policy requires certain persons who are offered employment to undergo a background check, including a criminal history check, before starting work. If you are offered employment, the university will inform you if a background check is required.

Equal employment opportunity statement:

Wayne State University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. The university encourages applications from women, people of color and other underrepresented people. Wayne State is an affirmative action/equal opportunity employer.

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