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Product Marketing Specialist

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Houston, United States Baker Hughes Holdings LLC Full time

Product Marketing Specialist Do you enjoy being part of a successful team? Join our Baker Hughes Team The Product Marketing Specialist is responsible for promoting and positioning Baker Hughes' Cordant products and services effectively in the market, building brand awareness and driving revenue growth. Their expertise in product positioning and messaging supports successful product launches and market penetration. As a Product Marketing Specialist, you will be responsible for: Supporting the development and implementation of the product marketing plan in line with the company's business & strategic objectives. Working closely with the product management team to support the delivery of product plans & new product launches. Planning and developing demand generation campaign plans and tactics, complete with supporting campaign assets. Developing and executing thought leadership and content development plans. Developing, executing, and supporting sales enablement, in collaboration with product management and commercial teams, through the creation of activation assets (external) and empowerment assets (internal readiness). Conducting competitive analysis and monitoring competitor activity to enrich sales enablement and identify competitive gaps and opportunities to inform the product management team. Supporting market research and go-to-market planning to ensure Baker Hughes' Cordant achieves a strong product-market fit to deliver product success and market acceptance. Requirements: Have a Bachelor's degree from an accredited university or college. Have at least 3 years of experience in a marketing-related role. Have expertise or a good understanding of various aspects of marketing, including demand generation, content management, digital marketing, brand marketing, and communications. Have prior experience in launching new products or entering new markets. Desired Characteristics: Strong oral and written communication skills. Strong interpersonal and leadership skills. Ability to influence others and lead small teams. Ability to coordinate several projects simultaneously. Effective problem identification and solution skills. Proven analytical and organizational ability. About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner, and more efficient for people and the planet. Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team that will challenge and inspire you Let's come together and take energy forward. Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. #J-18808-Ljbffr