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Senior Director, Channel Marketing

2 months ago

North Olmsted, United States Fortune Brands Full time
Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here

Job Description

As the Senior Director of Channel Marketing, you will proactively guide the strategy and execution of our marketing and merchandising efforts at our channel partners (both retail and wholesale), to help the Outdoors Business Unit outperform the market and deliver our joint financial targets with our partners. You will oversee the channel team's efforts across multiple brands, managing relationships with external partners and internal stakeholders to develop strategic marketing plans tailored to each business's needs. You will collaborate, orchestrate and drive alignment with cross-functional teams including our Marketing COE, Sales, Category Management, eCommerce, Finance, and Ops to ensure unified execution and a cohesive experience for all stakeholders (both external and internal). Your role will be crucial in expanding the company's presence in diverse market segments and driving revenue through effective channel strategies.

The ideal candidate will have a bachelor's degree in marketing, communications, or business, and (8+) years' experience marketing products and services in Retail Channels (as well as knowledge of Wholesale Channels), with demonstrated experience in critical and innovative thinking across multiple brands & channels with a deep understanding of consumer/end-user marketing as well as customer/retailer/wholesale partner needs across a multi-category and multi-brand global organization. CPG experience is preferred but not mandatory.

This is a hybrid designated role, which includes working 3 days per week (Tuesday, Wednesday, Thursday) out of one of our Fortune Brands hub locations (Maumee, Ohio: North Olmsted, OH) and you must be able to travel at least 30% of the time for customer visits, store checks, test markets, and various office site visits.

What you will be doing:
  • Oversee briefs and statuses with cross-functional teams for alignment, execution, and deliverables.
  • Monitor and report on KPIs, using data to inform future marketing strategies.
  • Develop comprehensive channel marketing strategies aligned with business goals, identifying key markets, segments, and channels for growth.
  • Manage and guide strategy through execution, leveraging data insights to enhance strategies and stay updated on industry best practices.
  • Enable channel partners through training, education, and marketing collateral, ensuring they have the necessary resources to drive sales success.
  • Design and execute channel marketing programs, promotions, and campaigns to drive demand generation and sales adaptation.
  • Build and retain strong relationships with channel partners, distributors, and key stakeholders, addressing their needs and feedback.
  • Conduct market research to identify trends, risks, and opportunities, refining channel strategies for maximum impact.
  • Establish key performance metrics to measure the effectiveness of channel marketing initiatives and provide actionable insights.
  • Manage the channel marketing budget, allocating resources effectively to achieve desired outcomes.
  • Collaborate closely with sales, product/channel management, and other internal teams to ensure alignment of channel marketing efforts with overall go-to-market strategies.
Qualifications
  • Bachelor's degree in marketing, communications, or business field required.
  • 8-10+ years' experience in the building products industry with a product, marketing, and/or sales background in Retail Channel Marketing.
  • Must have a minimum of 5 years of relevant work experience including customer marketing or account ownership with P&L management
  • Must have strategic channel marketing management experience.
  • Background in both B2C and B2B (channel) marketing.
  • Strong understanding of sales channels and channel dynamics.
  • Possess or obtain intimate knowledge of industry products, services, distribution, customers & competitors.
  • Various market segments and channel experience.
  • Experience managing multiple projects and timelines.
  • Ability to review data and extract insights.
  • Strong written, verbal, and presentation skills.
  • Strong capabilities in tactical marketing and execution required.
  • Strong negotiation skills.
  • Strong analysis skills, including ability to arrive at insights from data.
  • Strong aptitude for data and reporting. Familiar with and embrace tools of the trade including Tableau or similar BI platforms (i.e., Adobe reporting, Google Analytics, etc.).
  • Demonstrated ability to be a team player with skills to guide/participate in cross-functional teams.
  • Demonstrated effective verbal, written and presentation skills.
  • Advanced computer skills (Excel, PowerPoint, Word, SAP).
  • Able to travel 30% as needed to offices and customers.
PREFERRED QUALIFICATIONS:
  • MBA in Marketing, Business, or related field.
  • Prior consumer/durable goods experience.
  • Knowledge of Wholesale Channels
  • Experience with Project Management and Marketing Production.
  • Creative and strategic mindset that works well in fast-paced cross-functional team environments.


Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates' feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more.

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information.