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Senior Marketing Specialist

4 months ago

New York, United States US Tech Solutions Full time

Paid Search Specialist

The Paid Search Specialist has a critical role serving as an integral member of the FinTech Digital
Strategy Team. The position would be responsible for managing our agency's strategies and
initiatives based on BU goals, key performance metrics and audience needs. In this role, we
expect you to be the subject matter expert, owning the best practices and evangelizing standards
across our teams.
You will work closely with our agency to develop and manage Paid Search strategies for 6
business units. In addition, you will work closely with our Senior Manager of Digital Success and
our CX Digital Team to ensure the paid search strategy is consistent with organization goals, best
practices, and a ROI on performance goals.

Key Responsibilities
The Paid Search Specialist is primarily responsible for:
•Developing and executing a growth strategy to meet traffic, revenue, and efficiency
goals, and ROI performance goals
•Managing relationship with agency to ensure our strategy aligns with FinTech goals
•Establishing testing, e.g., A/B or multivariate tests, for key SEM performance levers such
as ad copy and landing pages
•Managing the strategy, setup, and reporting of paid campaigns that provide metrics,
implications, and future recommendations that accurately measure channel performance
to help inform media mix and achieve business goals
•Partnering closely with business units to advocate for the paid search digital marketing
channel and act as internal subject matter expert (SME) to educate and inform best
practices
•Optimizing copy and landing pages for paid search engine marketing campaigns
•Conducting market research on keywords, consumer trends, and competing brands.
•Advising on monthly campaign spend levels with the client's budget and goals in min

Basic Requirements
•3-5 years of enterprise-level search engine marketing (SEM) experience
•Experience managing agency relationships
Experience managing an on-going optimization of PPC campaigns in Google Ads and
Microsoft Advertising - including ads, keywords, bidding, targeting, landing page
optimizations, etc.
•Experience with website analytics tools such as Google Analytics and Google Tag
Manager
•Excellent client-facing communication skills

About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com. US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.