Senior Market Research Specialist

4 weeks ago

New York, United States Disability Solutions Full time
A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.

Amplify is seeking an enthusiastic, results-driven Senior Market Research Specialist to join our team for a four-month contract role.

The Senior Market Research Specialist will support delivering critical and empirical insights from the market that inform product development and marketing strategy. The ideal candidate has a diverse research skill set and manages systematic testing of potential product content and features as well as product positioning, messaging, and samples. The Manager of Market Research will report to the Director of Market Research and will work frequently with colleagues on the marketing team as well as partner with the Product and Sales teams to execute on the market research roadmap.

The ideal candidate is a quick learner, collaborates well, communicates effectively, and prioritizes to meet the needs of competing demands.

**This is a contract position**

Essential Responsibilities:

  • Support the management of a strategic market research program, using both quantitative and qualitative methodologies to inform Literacy, Math, and Science product development, marketing, and sales strategies.
  • Manage a research panel for in-house market research projects, ensuring optimal utilization while guaranteeing quality and timely delivery of projects.
  • Design market research protocols and instruments, establish clear goals, and collaborate with Product, Marketing, and Sales teams as well as external research vendors to produce high-quality, actionable research deliverables.
  • Conduct large-scale surveys, focus groups, and interviews and analyze and synthesize results to deliver impactful reports with clear business implications.


Minimum Qualifications:
  • Bachelor's Degree
  • 3+ years of market research experience, including qualitative and quantitative methods
  • Experience with survey platforms such as Survey Monkey, Alida, and Alchemer
  • Experience coordinating and communicating with multiple stakeholders at varying levels of an organization
  • Excellent organizational and project management skills and strong attention to detail


Preferred Qualifications:
  • Market research experience in education publishing or ed-tech
  • Experience teaching with or close familiarity with Amplify products
  • Experience marketing elementary literacy programs
  • Experience marketing products to schools and districts
  • Experience in managing a market research panel
  • Graduate degree in the social sciences or a related field


Compensation:

The hourly rate range for this role is $40.00-$50.00

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Amplify is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.

Amplify Education, Inc. is an E-Verify participant.

If selected, a background check will be required. As required by state and local laws and district policies, you may also be required to provide additional documentation, such as proof of vaccination or submit to enhanced background screening, including fingerprints.

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