Email Marketing Automation Specialist

4 weeks ago

Novi, United States Teradyne Full time

Universal Robots is the market leader in the collaborative robotic space, and we are just getting started. We are looking for an ambitious, creative, and insightful marketing automation specialist who can translate our campaigns and strategic initiatives into next-level communications to our extensive customer and partner network. In this role, you will also work with Universal Robots' extended marketing family, executing both regional campaigns and global campaigns. You will be responsible for all aspects of email marketing automation from crafting compelling messaging, pulling database lists, and creating forms to managing campaigns to key performance indicators (KPIs).

Although this is a remote position, we prefer someone living in the greater Detroit area, or someone who lives within a few hours' drive from our Novi, MI office.

Responsibilities:

  • Produce and execute all email campaigns, including building emails from templates, copywriting, asset coordination, QA, and scheduling.
  • Write compelling content in the appropriate tone of voice, adhering to branding guidelines and overall messaging for relevant audiences.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web-behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
  • Design and copywrite to optimize email creative and template structure based on best practices.
  • Mitigate email frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, leads, etc.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain customers.
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Requirements

2-3 + years of experience in the following areas:
  • Proven experience managing an email marketing program.
  • Hands-on experience in marketing automation platforms; Pardot experience preferred.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch.
  • Google Analytics, A/B Testing, and other CMS.
  • Proficient in data analytics to determine important data and be able to implement improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.
  • Account-based marketing execution a plus
Skills
  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Web Analytics
  • A/B Testing
  • Content Creation


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