Marketing Specialist

4 weeks ago

Novi, United States VECTOR North America Full time

Our Marketing department is seeking an experienced, pro-active, hands-on Marketing Specialist able to grasp business trends and generate creative ideas to support the overall marketing efforts of Vector. The individual should be well-versed in specialized marketing concepts, principles and tactics that will deliver effective marketing programs to help the organization's growth and strengthen our brand. Job Description Plan, execute, and host events: webinars, conferences, exhibitions, and Vector-specific events Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (event planning, social media, ads, content development/optimization, etc.) Collaborate with product lines and marketing to coordinate marketing programs and brand awareness initiatives Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, ads, etc.) Assist in analyzing marketing data (promotion results, conversion rates, traffic, etc.) to help shape future marketing strategies Undertake and implement individual tasks of a marketing plan as assigned. Key Qualifications Automotive industry experience preferred Technology industry experience Bachelor's degree in Marketing, Communications, or Business or equivalent with an affinity for technology Must have a minimum of five years marketing experience Excellent verbal and written communication skills Embedded software exposure or knowledge a plus Preferred Qualifications: Excellent analytical skills Very good knowledge of technical B2B communications (IT, electronics, software, and hardware) Proficient computer skills, including Office 365, marketing software (Adobe Creative Suite) and applications (Web analytics, CRM, MS Teams) Experience with video production and editing using applications such as Adobe Premiere Thorough understanding and experience using marketing channels (traditional and digital marketing, such as SEO/social media and Google Ads) and market research methods Demonstrable experience with social media marketing campaigns that have generated measurable results Demonstrable experience in marketing data analytics and tools, including Power BI

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